SEEING A GAP IN WOMEN’S-ONLY MARKET, TITAN FITNESS ACQUIRES TEXAS-BASED PURE FITNESS FOR WOMEN
Health club manager aims to grow upscale brandMcLEAN, Va. (Jan. 14, 2013) – Recognizing a significant gap in women-only fitness facilities, McLean, Va.-based Titan Fitness is making its entry into this under-served sector by acquiring Texas-based Pure Fitness For Women. Titan Fitness (www.titanfitnessllc.com) will look to develop the Pure Fitness brand going forward with an eye on expanding incrementally to select markets. Pure Fitness (www.purefitnessforwomen.com) was founded based on research that a significant number of women – when in a gym setting – are most comfortable in the