Tobii Pro VR Analytics shopper and eye tracking measurements

Photographer: Tobii AB

Learn how the combination of VR and eyetracking can help you reveal what attracts customers' attention, cut training costs and optimize your design before going into production.

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About Us

Tobii is the global leader in eye tracking and pioneer of attention computing. We are on a mission to improve the world with technology that understands human attention and intent. Creating tech for a better future, our technologies and solutions apply to areas such as scientific studies and research, healthcare, assistive devices, education and training, gaming, extended reality, automotive, and many more. Tobii's eye tracking is used by thousands of enterprises, universities and research institutes around the globe. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: