Online Ads and iPad: The Banner Is Still King
Stockholm & Montreal, Sept. 26, 2012 — Tobii Technology , the global leader in eye tracking and gaze interaction, in partnership with Mediative , Canada’s digital marketing company specializing, among other things, in market-leading digital performance analysis, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online. This first-of-its-kind study, comparing the consumption of online ads between a traditional
