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  • Tobii AB
    Karlsrov. 2D S-182 53 Danderyd
    +46 8 663 69 90
    +46 8 663 69 90
    http://www.tobii.com

    • Quotes

    In offering Sono Flex for Android, we meet our users through the extended reach and possibilities offered by the Android-platform with its accessibility, scalability, price, form factor and so much more,” says Oscar Werner, President Tobii Assistive Technology. ”With Sono Flex for Android, Tobii has effectively created the first AAC device for under 300USD. Just add a Kindle Fire, a Nook or any other smart phone, tablet or reader and you’re ready to start communicating!”
    says Oscar Werner, President Tobii Assistive Technology
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    Tobii Pro launches world’s first large-scale, eye tracking survey panel

    Stockholm, November 30, 2015 – Tobii Pro , the global leader in eye-tracking research solutions, launches the world’s first large-scale survey panel with continuous online attention data collection from 1,000 eye trackers, set up in Swedish households. Attention data will facilitate the evaluation of digital advertising for publishers and brands. Tobii has signed an agreement with Adssets, an advertising solutions provider serving many of the leading online publishers in the Nordics and Europe, to provide data from the panel starting in Q1, 2016. Eye tracking is

    Tobii Pro expands research frontiers with 100 Hz eye-tracking glasses

    Stockholm, November 24, 2015 – Tobii Pro , the global leader in eye-tracking research solutions, extends its line of wearable technology with a new version of Tobii Pro Glasses 2 . With a frame rate of 100 Hz (images per second), this eye tracker will enable researchers to collect more detailed data for in-depth analysis and real-world insights.     Eye tracking is a powerful and rapidly-growing research method for understanding human behavior. Wearable solutions, where peoples’ eye movements are

    New eye-tracking device from Tobii Pro tracks more people than ever before

    Stockholm, September 16, 2015 – Tobii Pro , the global leader in eye-tracking research solutions, extends its line of offerings with a new eye tracker for screen-based studies. This new product makes it possible to track more people than ever before, enabling eye-tracking research to be more cost efficient while providing faster results. Eye tracking is a powerful method for understanding human behavior. The use of this technology is rapidly growing across many fields in academic and commercial research. For example, a wide variety of psychology studies rely on

    Tobii Analysis Division Opens Beta Program for Tobii Track, New Cloud-based Research Solution That Takes Eye-tracking Studies Global

    STOCKHOLM & WASHINGTON — Dec. 10, 2013 — The Analysis Division of Tobii Technology , the leader in eye-tracking solutions for scientific, usability and market research, today announced the opening of an exclusive beta program for its new web-based research solution, Tobii Track, that will run on Tobii Cloud — a new strategic cloud technology initiative by Tobii. Together, Tobii Track and Tobii Cloud will provide unprecedented flexibility and efficiency in conducting eye-tracking research in any environment and sharing data collaboratively around the world. Tobii is

    Tobii, InContext Partner to Add Eye Tracking to Virtual Shopper Research

    Chicago & Stockholm, Oct. 16, 2012 — Tobii Technology , the global leader in eye-tracking research solutions and gaze interaction, today announced its partnership with InContext Solutions , an award-winning technology-based insight services firm specializing in 3D virtual simulations. Tobii will provide its world-class eye-tracking solutions to enhance InContext’s 3D virtual research offering.  “Our virtual simulations allow brands and retailers to conduct research that is cost-effective, timely and non-disruptive, but most

    Online Ads and iPad: The Banner Is Still King

    Stockholm & Montreal, Sept. 26, 2012 — Tobii Technology , the global leader in eye tracking and gaze interaction, in partnership with Mediative , Canada’s digital marketing company specializing, among other things, in market-leading digital performance analysis, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online.  This first-of-its-kind study, comparing the consumption of online ads between a traditional

    Tobii Announces 2011 EyeTrackAwards Winners

    Stockholm & Washington, Sept. 12, 2012 — Tobii Technology , the global leader in eye tracking and gaze interaction, has selected a behavioral research team that used eye-tracking technology to enhance the understanding and diagnosis of supranuclear palsy as the winners of the annual Tobii EyeTrackAwards. The Award recognizes cutting-edge research projects that uncover new insights made possible through the application of eye-tracking technology and analysis. This prestigious global award will be presented to the winning researchers at the annual EyeTrackBehavior

    Launch of Tobii X1 Light Eye Tracker Makes Cost-Effective Research in the Field ‘a Snap’

    STOCKHOLM & WASHINGTON, Jan. 24, 2012 — Tobii Technology , the global market leader in eye-tracking and interactive gaze technology, today introduced the Tobii X1 Light Eye Tracker , a new compact and highly portable eye-tracking system designed for cost-efficient data collection in the field. The Tobii X1 Light Eye Tracker can snap onto many screens and devices to allow for portable or real-world eye-tracking studies. For example, the Tobii X1 Light Eye Tracker can easily support a portable lab for study of websites or

    Tobii Technology Launches Tobii Insight to Provide Comprehensive Eye-tracking Services

    New Tobii service combines expert consultation with leading eye-tracking technology to deliver customized research solutions for market research companiesStockholm & Washington, July 13, 2011 – Tobii Technology, the world leader in eye tracking and eye control, today announced the launch of Tobii Insight, a new service that provides comprehensive and cost-effective eye-tracking research solutions to support the market research industry. The new service will lower the entry barrier to bring the benefits of eye-tracking research to a broader array of organizations that have not previously

    Tobii Technology Announces EyeTrackAwards 2010 Winner

    Awards recognize research and projects that have generated new insights using eye-tracking technology  Stockholm & Washington, March 30, 2011 – The winner of the EyeTrackAwards 2010 has been announced by Tobii Technology  as Stefanie I. Becker from the University of Queensland for her research project ‘The role of target-distracter relationships in guiding attention and the eyes in visual search .’“The winning research paper had the best explanation of how eye tracking data was collected, processed and interpreted,” said Tommy Strandwall,

    Tobii Announces Free Development Kit, Online Portal to Help Scientists

    Leader in eye-tracking products and technology introduces Tobii Application Market to facilitate global sharing of software applications and ideasStockholm & Washington, Oct. 26, 2010 – Tobii Technology , the global market leader in eye tracking, has launched Tobii Application Market , an online marketplace portal through which scientists, researchers, students and anyone interested in eye-tracking technology can gain free access to the Tobii Software Development Kit and share ideas, information and custom software applications to help

    Tobii Technology provides greater insight into human behavior with launch of new eye tracking glasses Businesses can now conduct research in a way t

    22nd June, 2010 – Tobii Technology , the global market leader in eye tracking, today announces the launch of Tobii Glasses™ a revolutionary, cost-effective eye tracking system. Tobii Glasses will help researchers in commercial, scientific, and government organisations to gain greater levels of insight into the preferences, reactions and personal experiences of people in a natural environment.“Tobii Glasses are truly revolutionary as we believe the product opens up entirely new possibilities for our customers to conduct research in a way that previously has not been

    Gotta Wear Shades   Tobii Eye-Tracking Glasses Help Researchers Gain New Levels of Insight Into Human Behavior

    STOCKHOLM & WASHINGTON -- June 22, 2010 -- Tobii Technology , the global market leader in eye tracking, announced today the launch of Tobii Glasses™ , a new cost-effective eye-tracking system that will help researchers in commercial, scientific, and government organizations gain a greater level of insight into the preferences, reactions, and personal experiences of people in mobile, natural settings."Our new Tobii Glasses are truly revolutionary as we believe the product opens up entirely new possibilities for our customers to do

    Tobii Announces Collaboration Agreement With P&G

    STOCKHOLM & WASHINGTON – June 2, 2010 – Tobii Technology  Inc., the global market leader in attention and visibility measurement technology, announced today that Procter & Gamble  (NYSE:PG), the world’s largest consumer goods company, has made Tobii one of its preferred partners for scaled virtual market research solutions. The agreement will also enable Tobii to collaborate with P&G on Tobii product innovations. P&G will use Tobii solutions for package and shelf testing on a global basis to increase speed to market with products that meet and exceed

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