US/UK/Canada

Share

Pick a time period -
Tags ( Active)

Tobii Pro Expands Eye Tracking Research into Virtual Reality

Tobii Pro , the global leader in eye tracking research solutions, announces a new solution for conducting high-end, eye tracking research within immersive virtual environments (VR) - Tobii Pro VR Integration . The research tool, based on the HTC Vive headset integrated with Tobii eye tracking technology, comes with the Tobii Pro software development kit (SDK) for research applications. Researchers can collect and record eye tracking data from a VR environment with pinpoint accuracy and gain deeper insights on human behavior. Eye tracking

Tobii Pro integrates galvanic skin response into software platform for eye tracking research

Tobii Pro , the global leader in eye tracking research solutions, has partnered with Shimmer  and integrated their wearable wireless GSR (galvanic skin response) sensor into its software analysis platform, Tobii Pro Lab . By combining eye tracking with GSR, marketers, usability and academic researchers can link visual attention with arousal levels to get a fuller understanding of the emotional state and origins of stress. The Shimmer3 GSR+ Unit 

Tobii Glasses 2 Wearable Eye Tracker Now Shipping to Customers

STOCKHOLM AND WASHINGTON — Dec. 11, 2014 — The Analysis Division of Tobii Technology , the global leader in eye-tracking research solutions, announced today that it has started shipping Tobii Glasses 2 to customers around the world who had preordered the product earlier this year. The company’s newest wearable eye tracker is being distributed to Tobii customers, which include many of the world’s leading behavioral, usability and market research labs within top universities, private research institutions, technology companies, industrial companies and major consumer

Cleveland Indians Use Tobii’s Wearable Eye-tracking Technology to Study Ballpark Ad Spaces

CLEVELAND and WASHINGTON — May 29, 2014 — The Analysis Division of Tobii Technology , the leader in eye-tracking research solutions, announced today the results of a Tobii Insight  project with the Cleveland Indians  that studied in-park advertising. The study leveraged Tobii’s expert researchers and innovative wearable eye-tracking technology to provide team advertisers and sponsors with first-of-their-kind media values based on

Tobii and Ergoneers Partner to Help Automakers Improve Safety and Ergonomics Using Remote Eye Tracking

MUNICH and STOCKHOLM — April 15, 2014 — The Analysis Division of Tobii Technology , the leader in eye-tracking research solutions, today announced its partnership with Ergoneers , a leading provider of ergonomic engineering solutions. Ergoneers will resell Tobii’s world-leading remote eye-tracking systems with its comprehensive measurement and analysis software, D-Lab, and custom-built driving simulators.Tobii’s remote eye trackers will provide D-Lab users with more options for collecting eye-tracking data in simulator environments. Remote eye

Tobii Analysis Division Opens Beta Program for Tobii Track, New Cloud-based Research Solution That Takes Eye-tracking Studies Global

STOCKHOLM & WASHINGTON — Dec. 10, 2013 —The Analysis Division of Tobii Technology , the leader in eye-tracking solutions for scientific, usability and market research, today announced the opening of an exclusive beta program for its new web-based research solution, Tobii Track, that will run on Tobii Cloud — a new strategic cloud technology initiative by Tobii. Together, Tobii Track and Tobii Cloud will provide unprecedented flexibility and efficiency in conducting eye-tracking research in any environment and sharing data collaboratively around the world. Tobii is

Tobii Broadens Service Offering With Eye-Tracking Research Packages to Give Market Researchers New Agile CostEffective Tools to Gain Consumer Insights

WASHINGTON, Oct. 22, 2013 —The Analysis Division of Tobii Technology , the global leader in eye-tracking solutions for scientific, usability and market research, today announced the launch of Tobii Insight Research Packages  that will give a broad range of market research organizations and brand owners new options for easily implementing advanced eye tracking across seven of the most commonly used testing categories in a rapid, agile manner. The packages will initially be offered to the North America market. “Having served the market research

Understanding More About Mobile Tech Experiences Gets Easier with New Tobii Mobile Device Testing Solution for X2 Eye Trackers

STOCKHOLM & WASHINGTON, June 27, 2013 – Tobii Technology,  the global leader in eye tracking and gaze interaction, today announced the release of its new Tobii Mobile Device Testing Solution  designed especially for the new ultra-small and portable Tobii X2 Eye Tracker. The comprehensive package, which includes Tobii X2 eye-tracking hardware, software and support services, provides researchers with the most accurate and cost efficient tool available for evaluating and improving the experiences of consumers using mobile devices.‟Our application

Eyes on the Next Generation: Tobii Introduces Academic Program to Help Universities Set Up Cost-Effective Eye-Tracking Labs

STOCKHOLM & WASHINGTON, June 13, 2013 —Tobii Technology , the global leader in eye tracking and gaze interaction, has launched a new Academic Program  to support university research labs and classrooms with eye-tracking technology and curriculum development. Program packages offer solutions for a wide variety of academic areas of study and combine analytical eye-tracking products with knowledge resources and training.“My decision to go with Tobii was based as much on the unparalleled support they provide as on the technology,” said Nicholas Hall,

Tobii Releases Powerful New Analytics SDK with Free MATLAB® Bindings

STOCKHOLM & WASHINGTON, June 4, 2013 —Tobii Technology , the global leader in eye tracking and gaze interaction, today announced the release of Tobii Analytics Software Development Kit (SDK) 3.0 , providing developers with a comprehensive toolbox for building eye-tracking software to support analysis applications on multiple platforms using a wide range of programming languages. Available through free download , Tobii Analytics SDK 3.0 ships with MATLAB® bindings for Windows and Mac OS X and supports the entire range of Tobii

Tobii Demonstrates New Eye Tracking Features for Ophthalmology Research at Vision Sciences Society Conference

Tobii, the global leader in eye tracking and gaze interaction, will introduce a new calibration accessory package for Tobii TX300 and T60XL Eye Trackers at the Vision Sciences Society 2013 Conference in Naples , Fla., May 10 – 15. The package, which consists of a one-eye calibration tool and IR transparent occluder , will allow researchers to conduct optional monocular calibration during studies in order to expand the scope of research candidates that

Tobii UX Live Solution Makes Real-Time Eye Tracking Easy, Affordable and a New Must-Have Tool for Web Designers and Developers

STOCKHOLM & WASHINGTON, April 11, 2013 —Tobii Technology , the global leader in eye tracking and gaze interaction, today announced the release of Tobii UX Live , the first eye-tracking solution developed especially for the web design community. This new offering combines hardware, software, education and support to give interactive designers and developers a fast, easy-to-use, and affordable way to integrate powerful, real-time eye tracking insights into their work.“This is an important milestone in our efforts to bring the power of eye tracking

Tobii Launches X2 Eye Trackers to Expand Applications and Insights for Research Community

STOCKHOLM & WASHINGTON, Jan. 30, 2013 —Tobii Technology , the global leader in eye tracking and gaze interaction, today announced the release of Tobii X2 Eye Trackers, a new line of highly portable and more affordable research products powered by the latest generation of Tobii’s award-winning eye-tracking technology that will dramatically expand insights and applications for scientific and commercial research of human behavior.“We are excited to deliver a major innovation for the international research community through a lightweight, portable, and more affordable

Tobii Launches New Studio 3.2 Offering Researchers Powerful Segment Analysis, Advanced Visualization of Eye-tracking Data

STOCKHOLM & WASHINGTON, Dec. 18, 2012 —Tobii Technology , the global leader in eye tracking and gaze interaction, today released Tobii Studio 3.2, a new version of its  innovative research analytics software that will give the world’s scientific and market research communities the most powerful tools available for segment-based analysis and visualization of eye-tracking data.“As partners of the world’s leading research organizations, we are committed to the continuing evolution and advancement of eye-tracking research,” said Tom Englund, president ofanalysis

Tobii, InContext Partner to Add Eye Tracking to Virtual Shopper Research

Chicago & Stockholm, Oct. 16, 2012 — Tobii Technology , the global leader in eye-tracking research solutions and gaze interaction, today announced its partnership with InContext Solutions , an award-winning technology-based insight services firm specializing in 3D virtual simulations. Tobii will provide its world-class eye-tracking solutions to enhance InContext’s 3D virtual research offering.“Our virtual simulations allow brands and retailers to conduct research that is cost-effective, timely and non-disruptive, but most important,

Online Ads and iPad: The Banner Is Still King

Stockholm & Montreal, Sept. 26, 2012 — Tobii Technology , the global leader in eye tracking and gaze interaction, in partnership with Mediative , Canada’s digital marketing company specializing, among other things, in market-leading digital performance analysis, today released the findings of a new eye-tracking study, revealing that, regardless of device, the leaderboard banner ad remains the most visible and effective way to reach consumers online.  This first-of-its-kind study, comparing the consumption of online ads between a traditional PC

Tobii Announces 2011 EyeTrackAwards Winners

Stockholm & Washington, Sept. 12, 2012 — Tobii Technology , the global leader in eye tracking and gaze interaction, has selected a behavioral research team that used eye-tracking technology to enhance the understanding and diagnosis of supranuclear palsy as the winners of the annual Tobii EyeTrackAward. The Award recognizes cutting-edge research projects that uncover new insights made possible through the application of eye-tracking technology and analysis. This prestigious global award will be presented

School Daze: Eye-Tracking Study Reveals What Earns Student Attention in Classroom

Kennesaw, Ga. & Washington, July 17, 2012 — Tobii Technology,  the global leader in eye tracking and gaze interaction, today unveiled the findings of a new research study using Tobii Glasses , from David Rosengrant, professor of physics education at Kennesaw State University, revealing the attention patterns of students in the classroom. The first-of-its-kind study provides new insight into effective teaching techniques that aim to keep students engaged and motivated to learn during lecture.“

Tobii and Cedrus Create More Powerful, Comprehensive Psychophysiological Research Tool Using Eye Tracking

SAN PEDRO, CA & STOCKHOLM, June 14, 2012 — Tobii Technology , the global leader in eye-tracking and interactive gaze technology, announced today that it has partnered with Cedrus , the leading provider of stimuli and response hardware for psychological studies, to introduce the StimTracker for Tobii TX300 Eye Tracker , an extremely precise synchronization and timing solution that enhances the accuracy of data collection and

How to Catch Your Valentine’s Eye: Online Dating Eye-Tracking Study Reveals That Men Look, Women Read

ASHINGTON & SAN FRANCISCO, Feb. 7, 2012 — Tobii Technology , the global market leader in eye-tracking and interactive gaze technology, in partnership with AnswerLab, a leading user experience research firm that supports many of the world's top brands, unveiled today the results of an eye-tracking study showing that men spend 65 percent more time reviewing photos in online dating profiles than women do. Alternatively, women spend 50 percent more time than men reading profile information about their prospective partner's background and interests.

Launch of Tobii X1 Light Eye Tracker Makes Cost-Effective Research in the Field ‘a Snap’

STOCKHOLM & WASHINGTON, Jan. 24, 2012 — Tobii Technology , the global market leader in eye-tracking and interactive gaze technology, today introduced the Tobii X1 Light Eye Tracker , a new compact and highly portable eye-tracking system designed for cost-efficient data collection in the field. The Tobii X1 Light Eye Tracker can snap onto many screens and devices to allow for portable or real-world eye-tracking studies. For example, the Tobii X1 Light Eye Tracker can easily support a portable lab for study of websites or

There are no items matching the current filter
There are no more items matching the current filter
Back to top