Finnish Red Cross and Tokmanni enter into cooperation

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Tokmanni     Press release     16 September 2019 at 7:00 a.m.

Finnish Red Cross

The cooperation between the Finnish Red Cross and Tokmanni will begin with the Hunger Day collection organised in September and continue for a minimum of two years.

The aim of the cooperation is to promote the well-being of people and communities and to reduce loneliness and social exclusion. Tokmanni will support the Finnish Red Cross’s friend visitor activities and participate in efforts to combat loneliness throughout the cooperation period. Tokmanni is also one of the Finnish Red Cross’s partners in the Hunger Day collection.

This year’s Hunger Day collection will be held from 26 to 28 September. The Hunger Day collection raises funds for the Finnish Red Cross Disaster Relief Fund, from which aid can be quickly allocated to where it is most needed, be it in Finland or abroad.

Both the Finnish Red Cross and Tokmanni have a local presence in over hundred locations around Finland.

– Tokmanni has a strong presence in the everyday life of Finns. Entering into cooperation with Tokmanni enables entirely new kinds of encounters for us and allows us to do things somewhat differently compared to before. We are very happy about this opportunity, says Head of Fundraising Operations Anna Laurinsilta from the Finnish Red Cross.

– I am thrilled about our cooperation with the Finnish Red Cross. The Finnish Red Cross was a natural choice of cooperation partner due to the organisation’s reliability and broad field of operation. The Finnish Red Cross has branches in nearly all locations where Tokmanni has stores, and it is great that our cooperation will allow so many Tokmanni employees to participate in important social responsibility efforts to combat loneliness and social exclusion, says CEO of Tokmanni Mika Rautiainen.


More information:

Anna Laurinsilta
Head of Fundraising Operations
The Finnish Red Cross

Tel. +358 40 741 1030

Maarit Mikkonen
Head of IR and Communications

Tel. +358 40 562 2282

Tokmanni is Finland’s leading discount retailer chain. Some 3,600 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With nearly 200 stores around Finland and an online store, Tokmanni is always close to its customers. Tokmanni’s revenue in 2018 amounted to EUR 870.4 million. Tokmanni shares are listed on Nasdaq Helsinki.