Largest Tokmanni in Southern Finland opens its doors in Tiiriö, Hämeenlinna – The megastore, which is around 2.5 times bigger than the previous store, has surprisingly varied assortments

Tokmanni     Press release     19 October 2023 at 4:55 p.m.

Departments of the Vaeltaja, Vallila, Maku Kitchen Life and several other brands will play a particularly prominent role in Tokmanni's new megastore in Tiiriö, Hämeenlinna. Vaeltaja, which is one of Tokmanni’s private labels, offers clothes, equipment and other useful products for hiking and outdoor recreation with an excellent price-to-quality ratio. The photo above is from the Tokmanni store in Tornio, which was refurbished last year.

The newest Tokmanni megastore in the Tiiriö retail business area in Hämeenlinna will open to customers on Thursday 26 October 2023 at 8 am. The opening will be celebrated with comprehensive opening offers and free Tokmanni buckets full of product gifts. The product range of the store, with its huge floor area of 9,000 square metres, will be very comprehensive, even by Tokmanni standards. The megastore, which also offers a grocery store assortment, will be better in virtually every way than its around 3,600-square-metre predecessor, located a few hundred metres away, which Tokmanni closed earlier this month.

The Tokmanni store in Tiiriö in Hämeenlinna, which has now taken the title of largest Tokmanni in Southern Finland from the Tokmanni store in Järvenpää, combines the variety discount retailer’s store concept, which emphasises quick and easy shopping, with an exceptionally extensive product offering and inspiring special departments that stand out from the familiar red brand image.

“It’s great to be able to celebrate the opening of our new Tokmanni store in Tiiriö, Hämeenlinna, just in time before the start of the Christmas season. Our newest megastore with its huge assortments provides us excellent potential to respond to our customers' wishes and the competition in the Hämeenlinna area,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.

The assortment of the Tokmanni store in Tiiriö, Hämeenlinna includes a wide selection of, for example, ESSVE screws suitable for professional use. The photo above is from the Tokmanni store in Tornio, which was refurbished last year.

An assortment of tens of thousands of products in the leading role
– The store is also a versatile grocery store

Particularly in terms of the extensive nature of its product assortment, the newest Tokmanni store in Hämeenlinna can be compared to the Tokmanni store in Tornio, which was refurbished last year and has a floor area of around 10,000 square metres.

The assortment of the new Tiiriö store will consist of around 55,000 products related to beauty, health and wellbeing, home decoration, cleaning, clothing, leisure, home electronics and home renovation, as well as seasonal products and food products. It will be far more comprehensive than that of the Tokmanni in the Tiiriö retail business area that served customers for a long time but was closed in mid-October. In addition, the separate garden department in connection with the store sells a wide selection of yard and garden products, such as plants, flowers and seasonal tools.

Unlike its predecessor, the megastore, which is around 2.5 times larger than the previous store, also has a shop-in-shop department for the products of the Miny lifestyle brand launched last year by the Tokmanni Group and the Click Shoes chain that was acquired this year. Miny’s assortments include a wide range of beauty, wellbeing and interior decoration products and other surprising and interesting things to buy. The Click Shoes shop-in-shop department, on the other hand, has dozens of different types of footwear.

Like the megastore in Tornio, the Tokmanni store in Tiiriö in Hämeenlinna will have a department for health and wellbeing products, which will also sell self-care products typically sold at pharmacies. The clothing department and departments for outdoor and fishing equipment differ markedly from almost all other Tokmanni stores in terms of furniture and interior decoration, for example.

“There are also particularly impressive displays for Vallila’s interior design and Elfa’s storage products, and Maku Kitchen Life’s and Heirol’s ranges of cooking and tableware products, for example. Our customers who are enthusiastic about renovation and DIY are likely to be interested in the ESSVE screws suitable for professional use and the Tactix hand tools, for example,” says Heimo.

Among other things, Maku Kitchen Life’s cooking and tableware products are prominently displayed in the Tokmanni store in Tiiriö in Hämeenlinna. The photo above is from the Tokmanni store in Tornio, which was refurbished last year.

The Tokmanni store in Tiiriö in Hämeenlinna will be one of the variety discount retailer’s 19 versatile grocery stores. Over 3,500 different food products, from fruit and vegetables to bread and fresh fish, will be on sale. The store’s varied assortments will also include stock lots of various products and food products sold under the Priima brand, one of Tokmanni’s private labels.

According to Heimo, the Tokmanni store, which is exceptionally large on the scale of Southern Finland, has been built and the opening event has been organised with the idea in mind that it is worth coming from all over Kanta-Häme – and why not further afield, to shop at this store.

“There really is a lot to choose from, whether you’re looking for products related to interior decoration, renovation of the home or cottage or even for cooking and dining, for example. We are confident, but suitably curious, about hearing our customers’ thoughts, especially about our product ranges and designated departments,” he says.

The Tokmanni store in Tiiriö in Hämeenlinna will be one of Tokmanni’s 19 full-service grocery stores. Its assortments will include more than 3,500 food products, from fruit and vegetables to bread and fresh fish. The photo above is from the grocery department of the Tokmanni store in Mäntsälä.

Convenient services and sustainability also in focus

In addition to offering a pleasant shopping experience and comprehensive product selections, Tokmanni invests in services that make customers’ daily lives easier and in smart energy choices.

At all Tokmanni stores, customers can make purchases through the Tokmanni Tukku B2B sales function and as a member of the Tokmanni Klubi customer loyalty program. Customers can also pick up orders made through the Tokmanni online store and withdraw cash when paying at the checkout. In addition, trailers can be rented from many Tokmanni stores, including the new megastore in Tiiriö in Hämeenlinna. The megastore in Hämeenlinna also has a convenient recycling point for small waste electrical and electronic equipment and used batteries for customers.

In Tiiriö in Hämeenlinna, the Tokmanni store property’s building services are remotely controlled through an automated system, so that settings affecting energy consumption can be monitored around the clock and adjusted from a control room as needed. Naturally, the store’s lighting is provided with LED technology and the refrigeration equipment in the food department is energy-efficient.

Waste is prevented by optimising product order volumes and deliveries, for example. Tokmanni stores also sell soon-to-expire food products at a 30 per cent discount, which is raised to 50 per cent starting two hours before the stores’ closing time. Tokmanni also sells food products that are past their best-before date but completely usable and fit for sale at a 70 per cent discount.

The megastore in Tiiriö in Hämeenlinna will have a department for health and wellbeing products, like this one pictured in the Tokmanni store in Tornio, which differs from the standard appearance of Tokmanni stores.

Special offers, surprise buckets and extensive opening hours

Tokmanni will celebrate the opening of its store in Tiiriö in Hämeenlinna with plenty of special offers starting on Thursday, the day of the opening, until the end of the week. Tokmanni publishes these offers during the opening week, for example online. The store will also be handing out Tokmanni’s famous surprise buckets filled with various product gifts. The free buckets will be offered to the first 1,000 customers on the day of the opening of the new megastore in Tiiriö in Hämeenlinna. In addition, Tokmanni gift cards (EUR 100) have been hidden in two of the buckets.

The newest Tokmanni store will serve its customers in the versatile Tiiriö retail business area at Katsastusmiehentie 9, 13130 Hämeenlinna. The store will be open on weekdays from 8 am to 9 pm, on Saturdays from 8 am to 8 pm and on Sundays from 10 am to 8 pm.

Customer service in the store is provided by a team of around 30 retail professionals under the supervision of Store Manager Mika Pönniö.

The Tokmanni Group’s network of stores will continue to grow and renew

In addition to Tiiriö in Hämeenlinna, Tokmanni has entered into agreements on opening new stores in Pälkäne, in Eurajoki, in Söderkulla in Sipoo and in Katajaharju in Kouvola. Construction work has started in Pälkäne, and the store opening is planned for next spring. The construction of the Tokmanni store in Eurajoki is scheduled to start next year, and the opening is planned for the autumn of 2024. The construction of the Tokmanni store in Sipoo has started and the opening is planned for the spring of 2024. The aim is to open the new store in Kouvola before the end of this year.

The Tokmanni store chain’s most recent store opening was celebrated in September with the opening of a new Tokmanni store in the Revontuli shopping centre in the centre of Rovaniemi to replace the previous store. In addition, a Tokmanni store opened in May in Konala, Helsinki.

This year, Tokmanni has also expanded its stores in Pihtipudas, in Ruoholahti in Helsinki and in the centre of Kuopio, and has acquired the business operations of Jyskän Varastomyymälä Oy in Jyskä, Jyväskylä, and incorporated the store into the Tokmanni chain. Also in September, Tokmanni concluded an agreement with the retailer and entrepreneurial couple Terttu and Jaakko Pirtinaho’s Mutalan Kauppa Oy to acquire the business of the Villen Kauppa grocery store. Tokmanni and Villen Kauppa serve their customers in a commercial centre that was opened in 2017 in Elovainio in Ylöjärvi. Tokmanni will take control of the acquired business on 1 January 2024. Villen Kauppa will be incorporated into the Tokmanni store that is located under the same roof in early 2024.

Last spring, the Tokmanni Group opened two dedicated stores of its Miny lifestyle brand, one in the Trio shopping centre in the centre of Lahti and the other next to the Tampere Central Square. It also acquired the entire share capital of the footwear store chains Click Shoes and Shoe House. The newest Click Shoes stores opened their doors in the Pasaati shopping centre in the centre of Kotka in May and in the Willa shopping centre in Hyvinkää in September. Click Shoes will celebrate its next store opening in the Trio shopping centre in the centre of Lahti on Friday 20 October 2023.

In July, the Tokmanni Group also announced that it would acquire Dollarstore, one of Sweden’s leading discount retail chains. The transaction was completed on 1 August 2023. Dollarstore currently has 130 Dollarstore stores in Sweden and three Big Dollar stores in Denmark. The newest store opened its doors under the Big Dollar brand in Hjørring in Denmark, at the end of September. The next store opening will be celebrated at the Big Dollar store in Holbæk in Denmark on Friday 24 November 2023.

In Finland, the Tokmanni Group has 200 Tokmanni stores, six Miny stores, 29 Click Shoes stores and two Shoe House stores. These figures include the Tokmanni store, which will be opened in Tiiriö in Hämeenlinna on Thursday 26 October, and the Click Shoes store, which will be opened in the Trio shopping centre in the centre of Lahti on Friday 20 October.


Did you know this about working at Tokmanni store chain?

• Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. In Finland, it employs an average of around 4,300 retail professionals. Around 600 of these employees work at Tokmanni's administration and logistics hub in Mäntsälä in logistics, procurement, finance and IT, among other functions. In Finland, the Tokmanni Group includes the discount retailer Tokmanni, the shoe store chains Click Shoes and Shoe House, and the lifestyle brand Miny. Outside Finland, the Group owns the Swedish discount retailer Dollarstore, which currently has 130 stores in Sweden and three in Denmark. Dollarstore has around 1,100 employees. Dollarstore is headquartered in Kista, Sweden, and has a warehouse in Örebro, Sweden.
• Work in the retail sector is fast-paced and interesting, and Tokmanni store chain’s employees find that variety is one of the most attractive aspects of working in a store. Tokmanni Group encourages and helps its employees to develop their skills and advance in their careers to various tasks and increasingly challenging roles within the company. Many employees have advanced several levels in their careers.
• The workplace community at the Tokmanni store chain is delightfully diverse. For example, more than 20 different native languages are spoken at Tokmanni stores. The average age of Tokmanni store chain employees is around 38 years, and a permanent employee stays with the company for an average of around eight years.
• When they start their job, every new Tokmanni store chain employee gets, among other things, their own orientation mentor who provides them with support during the early stages of their career. The mentor welcomes the new colleague and ensures, for example, that the employee has received adequate orientation and feels part of the work community. The new employee can ask their mentor whatever they want to know, with a low threshold. In addition, Tokmanni store chain provides all new store employees with joint training to ensure comprehensive and consistent induction.
• Tokmanni store chain also provides its staff with good personnel benefits, such as staff discounts on products and a wide range of benefits and offers from the partners in its personnel benefits programme.

The Tokmanni Group aims to expand its Tokmanni store network in Finland to more than 220 stores by the end of 2025. A list of the most significant changes to the store network between 2016 and 2023, as well as changes that will be implemented in the near future and that have already been announced, can be found at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.


TOKMANNI


For further information, please contact:


Timo Heimo
Vice President, Sales and Supply Chain

Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi


Harri Koponen
Vice President, Store Network and Concept

Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. Around 5,400 employees in Finland, Sweden and Denmark make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of nordic and international brand-name products and other high-quality products at prices that are always affordable. With more than 360 Tokmanni, Dollarstore, Big Dollar, Miny, Click Shoes and Shoe House stores and online stores, the Group is always close to its customers. In 2022, Tokmanni Group Corporation's revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. The Group's shares are listed on Nasdaq Helsinki.