The world’s largest Tokmanni store, also known as a full-service grocery store, is now even more multifaceted than before – The Tokmanni store in Tornio offers a superior product assortment
Tokmanni Press release 3 October 2022 at 4:15 p.m.
The outdoor equipment and clothing department – including Vaeltaja, one of Tokmanni’s private labels – plays a prominent role in the Tokmanni store in Tornio. Vaeltaja offers clothes, equipment and other useful products with an excellent price-to-quality ratio for hiking and outdoor recreation.
The refurbished Tokmanni store in Tornio will be celebrated on Thursday 6 October 2022 at 8 am. At the opening celebrations, there will be special offers and surprise buckets filled with product gifts. The Tornio store is the world’s largest Tokmanni store, and its product assortment is now incredibly extensive, even on the Tokmanni scale. New features include special departments designed for the megastore.
The Tokmanni store in Tornio has a floor area of around 10,000 square metres. It combines the variety discount retailer’s newest store concept, which emphasises quick and easy shopping experiences, with an exceptionally extensive product offering and inspiring special departments designed for the megastore.
The result is an incredible Tokmanni store in terms of both product assortment and appearance.
“The Tokmanni store in Tornio now has an assortment of around 55,000 products related to beauty, health and wellbeing, home decoration, cleaning, clothing, leisure, home electronics and home renovation, as well as seasonal products and food products,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.
“We have created an entirely new kind of department for health and wellbeing products. Its selection also includes self-care products typically sold at pharmacies. The clothing department differs markedly from the clothing departments at other Tokmanni stores in terms of furniture and interior decoration, for example, and from the familiar Tokmanni brand image.”
The departments for health and wellbeing products (shown in this picture) and clothing in the Tokmanni store in Tornio differ from the standard appearance of Tokmanni stores.
The two-storey store now also offers a wider assortment of brands and their designated departments.
“The outdoor equipment and clothing department – including Vaeltaja, one of our private labels – plays a prominent role on the first floor. In addition, the Vallila brand is strongly present in the home decoration department and in the Maku Kitchen Life and Heirol kitchen department,” Heimo explains.
The departments for Elfa storage systems and Einhell power tools are located in connection with home renovation products. The store also has a wide selection of ESSVE and Würth screws suitable for professional use.
In addition, the Tornio store has a shop-in-shop department for Miny, Tokmanni’s lifestyle brand. Launched in early 2022, Miny offers a diverse range of beauty, wellbeing and interior decoration products and other surprising and interesting things to buy.
“We are very pleased with the Tokmanni store in Tornio and the new store concept that can be experienced there. We believe that the refurbished store will attract customers even more widely than before in Tornio, Sea Lapland and beyond,” says Heimo.
The Tokmanni store in Tornio has a wide selection of, for example, ESSVE screws suitable for professional use.
The garden department in connection with the Tokmanni store in Tornio continues to sell a wide selection of yard and garden products, such as plants, flowers and seasonal tools.
As in the other Tokmanni stores, customers can make their purchases in the Tornio store as Tokmanni’s corporate customers and members of the Tokmanni Klubi customer loyalty program. Customers can also pick up orders placed through the Tokmanni online store and withdraw cash when paying at the checkout.
Customer service in the Tornio store is provided by a team of around 40 retail professionals under the supervision of Store Manager Virve Huhta.
The Tokmanni store in Tornio combines the variety discount retailer’s newest store concept, which emphasises easy and pleasant shopping experiences, with special departments designed for the megastore, among many other features.
A full-service grocery store
In addition to offering the largest assortment of products typically sold at Tokmanni stores, the Tornio store is one of Tokmanni’s 18 full-range grocery stores. Its selection includes around 8,000 food products, from fruit and vegetables to bread and fresh fish. The grocery store also offers stock lots of various products and food products sold under the Priima brand, one of Tokmanni’s private labels.
“We also take the wishes of local customers into account, and the store will continue to feature its popular fresh fish counter, as well as local products from the Tornion Panimo brewery and the Kinnusen Mylly flour milling company,” Heimo says.
The Tokmanni store in Tornio is one of Tokmanni’s 18 full-range grocery stores. Its assortments include more than 8,000 food products, from fruit and vegetables to bread and fresh fish.
Sustainability is also a priority
Tokmanni also pays considerable attention to sustainability in its stores.
Similarly to more than 50 Tokmanni stores, the Tornio store has a solar power plant on its roof, generating renewable zero-emission energy. In Tornio, the solar power plant consists of 700 solar panels and generates around 145 MWh of electricity per year for the store. The yearly production corresponds to the annual electricity consumption of around 72 small apartments (around 2,000 kWh per year).
The store property’s building services are remotely controlled through an automated system, so that settings affecting energy consumption can be monitored around the clock and adjusted from a control room as needed. The lighting in the Tokmanni store in Tornio relies on energy-efficient LED technology. The car park has a charging point for electric and hybrid cars for customers.
The refrigeration equipment in the food department was replaced with new, energy-efficient models last year. The Tornio store also has a convenient recycling point for small waste electrical and electronic equipment and used batteries.
Waste is prevented by optimising product order volumes and deliveries, for example. Stores in the Tokmanni chain also sell soon-to-expire food products at half-price, starting two hours before the stores’ closing time.
Special offers, surprise buckets and extensive opening hours
Tokmanni will celebrate the opening of its refurbished store in Tornio with special offers running from Thursday 6 October until Sunday 9 October 2022. The store will also give away Tokmanni’s famous surprise buckets filled with various product gifts. Free buckets will be offered to the first 1,000 customers on the day of the opening. In addition, Tokmanni gift cards (EUR 100) have been hidden in two of the buckets.
The Tokmanni store in Tornio serves its customers in a retail park along the E8 highway at Teollisuuskatu 14, 95420 Tornio. The store will be open from 8 am to 9 pm on weekdays, from 8 am to 8 pm on Saturdays and from 9 am to 7 pm on Sundays. The store has been open throughout the remodelling project.
Tokmanni’s store chain is growing and modernising
Tokmanni aims to expand its store network to more than 220 stores in Finland. The variety discount retailer currently has 198 Tokmanni stores around Finland.
Tokmanni has also entered into agreements on opening new stores in Kontula in Helsinki, the Keljo district of Jyväskylä and Söderkulla in Sipoo. In addition to opening new stores, Tokmanni has entered into agreements on expanding its stores in the Koskikeskus shopping centre in Tampere and Tammisto in Vantaa.
Tokmanni will also open the first dedicated stores for its Miny lifestyle brand. The first Miny stores will be opened in the Forum shopping centre in Jyväskylä on Tuesday 4 October 2022, the Lippulaiva urban centre in Espoo on Thursday 6 October 2022 and the Jumbo-Flamingo entertainment and shopping centre in Vantaa later in the autumn. .
Tokmanni aims to expand its store network to more than 220 stores in Finland. A list of the most significant changes to the Tokmanni store network between 2016 and 2022 and of forthcoming changes that have already been announced can be found at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.
TOKMANNI
For further information, please contact:
Timo Heimo
Vice President, Sales and Supply Chain
Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi
Harri Koponen
Vice President, Store Network and Concept
Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi
Maarit Mikkonen
Head of IR and Communications
Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.
Tokmanni is Finland’s leading variety discount retailer. Some 4,100 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With around 200 stores around Finland and an online store, Tokmanni is always close to its customers. In 2021, Tokmanni’s revenue was EUR 1,142 million, and its comparable EBIT amounted to EUR 106 million. Tokmanni’s shares are listed on Nasdaq Helsinki.
