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Tokmanni adds two stores to the network of its popular Miny lifestyle brand – New Miny stores will open in Tampere and Lahti

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Tokmanni     Press release     12 May 2023 at 1:30 p.m.

Tokmanni’s Miny lifestyle brand will soon arrive in the centre of Lahti and next to the Tampere Central Square. The picture above is from the Miny store that was opened in the Jumbo-Flamingo entertainment and shopping centre in Vantaa in October 2022.

The newest stores dedicated to Tokmanni’s popular Miny lifestyle brand will be opened next to the Tampere Central Square at 10 am on Wednesday 17 May 2023 and in the Trio shopping centre in Lahti at 10 am on Thursday 25 May 2023. Including these new stores, Tokmanni has six Miny stores with wide product selections in different parts of Finland. In addition to these Miny stores, Miny products are available at the Tokmanni online store and already in around 30 Tokmanni stores*. The lifestyle brand was launched in 2022.

The Miny store in Tampere will be opened in a key location in terms of customer flow, in a commercial building next to the Central Square, at Aleksis Kiven katu 18, 33210 Tampere. The dedicated Miny store in Lahti also has a prime location at street level in the Trio shopping centre (Aleksanterinkatu 18, 15140 Lahti) in the city centre. The locations are not new to Tokmanni, as the Tokmanni chain has served its customers for a long time next to the Tampere Central Square and in the Trio shopping centre in Lahti.

The new Miny stores have an area of around 250 square metres each. This enables the stores to offer a wide selection of more than a thousand beauty, wellness and interior decoration products, as well as countless other products with an excellent price-to-quality ratio, from soft toys to bags, kitchen supplies, clothes and accessories. The assortment also includes products from the Miny ECO range that contain recycled materials and bio-based materials. In addition to their private label products, the Miny stores sell Essence products. Essence is mentioned to be the largest make-up brand in Europe and it enjoys great popularity also in Finland.

“Miny is known for its wide range of new, surprising and colourful products that are also excellent gifts. Consumers in a growing number of locations are looking for products of this type that bring joy to daily life. These locations include popular student cities such as Tampere and Lahti. It will be great to celebrate the opening of dedicated Miny stores in the centres of these two cities,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.

The Miny stores next to the Tampere Central Square and in the Trio shopping centre in Lahti will serve their customers on weekdays from 10 am to 8 pm, on Saturdays from 10 am to 6 pm and on Sundays from 12 noon to 4 pm. Some of the personnel from the Tokmanni stores in the same buildings will also serve customers at the Miny stores, alongside other staff.

At the opening of the Miny store in Tampere on Wednesday morning 17 May, Miny and Tokmanni will be represented by the store staff, as well as Timo Heimo and Marjo Vanhala, Regional Manager. At the opening event in Lahti on Thursday morning 25 May, Miny and Tokmanni will be represented by Arto Nykänen, Regional Manager, Anu Nevalainen, Category Manager responsible for the development of Miny’s product range, and the store staff.

Miny ECO foldable plastic storage baskets, which contain recycled plastic, are very popular among Miny’s customers. They are available in a variety of colours and sizes. The picture above is from the Miny store in the Jumbo-Flamingo entertainment and shopping centre in Vantaa.

Miny products are available all around Finland

In addition to Tampere and Lahti, Miny has dedicated stores in Espoo, Jyväskylä, Lappeenranta and Vantaa. These stores are located in the Lippulaiva shopping centre in Greater Espoonlahti area in Espoo, the Forum Jyväskylä shopping centre in the heart of Jyväskylä, the IsoKristiina shopping centre in Lappeenranta and the Jumbo-Flamingo entertainment and shopping centre in Vantaa.

Miny products are also available in the Tokmanni online store and in the shop-in-shop departments of around 30 Tokmanni stores* across Finland.

Miny’s assortment include, for example, various yoga equipment as well as pens, tapes, calculators and other products for studying and crafting. The photo above is from the Tokmanni store in the Kaari shopping centre in Kannelmäki, Helsinki, where a Miny shop-in-shop department was opened in March 2023.

Miny in brief

According to its slogan, Miny will offer plenty of surprising and interesting things to buy. “Kaikkea kivaa, mutta ei mitään kallista. Me olemme Miny.” can be freely translated as “Big on fun, small in price. We are Miny.”


You can view Miny products at the Miny stores, at the shop-in-shop departments in numerous Tokmanni stores and in the Tokmanni online store, as well as on Facebook, Instagram and TikTok, where you can find the lifestyle brand under “weareminy”.


A list of the most significant changes to the Tokmanni store network between 2016 and 2023, as well as changes that will be implemented in the near future and that have already been announced, can be found at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.


TOKMANNI


For further information, please contact:


Timo Heimo
Vice President, Sales and Supply Chain

Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi


Harri Koponen
Vice President, Store Network and Concept

Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Product enquiries and print-quality images:

Tokmanni Customer Service

www.tokmanni.fi/asiakaspalvelu
asiakaspalvelu@tokmanni.fi
Tel. +358 20 33 1415
(Mon–Thurs 9 am–6 pm and Fri 9 am–5 pm. The call charge from a landline or mobile phone is 8.4 cents/min [incl. VAT 24%].)


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni is Finland’s leading variety discount retailer. Around 4,300 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With online stores and more than 200 Tokmanni, Miny, Click Shoes and Shoe House stores, Tokmanni is always close to its customers. In 2022, Tokmanni’s revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. Tokmanni's shares are listed on Nasdaq Helsinki.

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