Tokmanni opens fully refurbished store in Ideapark Oulu shopping centre in Ritaharju, Oulu – Opening will be celebrated with special offers and surprise bucket

Tokmanni     Press release     11 March 2024 at 7:20 p.m.

At 9 am on 14 March 2024, Tokmanni will celebrate the opening of its fully refurbished store in the Ideapark Oulu shopping centre in Ritaharju, Oulu. The opening will be celebrated with plenty of special offers and surprise buckets filled with product gifts.

The revamped Tokmanni store now features the discount retail chain’s newest store concept, which emphasises quick and easy shopping. To enhance the customer experience, the shelf layout and display of products and product categories have been renewed and signage has been improved. The store has around 3,500 square metres of space.

At the same time, in line with customer wishes, the store's product assortments have been supplemented with an entire shop-in-shop department of Miny products. The assortments of the Miny lifestyle brand, launched by Tokmanni in 2022, include a diverse range of beauty, wellbeing and interior decoration products and other surprising and interesting things to buy. Similar shop-in-shop departments with over 1,000 products can already be found in around 40 Tokmanni stores across Finland. A Miny shop-in-shop department can already be found in Oulu in the Tokmanni store in the city centre.

“We are very pleased with the renewals made to the Tokmanni in the Ideapark Oulu shopping centre, as they will improve the service provided to our customers in many ways. For example, our product displays have been improved and the store’s overall appearance is much more welcoming. The Miny shop-in-shop department will also enhance Tokmanni’s appeal in the shopping centre,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.

Store Manager Pekka Keränen and his team of around 15 retail professionals will provide customer service at the refurbished Tokmanni store. The store will be open on weekdays from 9 am to 8 pm, on Saturdays from 9 am to 6 pm and on Sundays from 10 am to 6 pm.

The Tokmanni store’s address is Ritaharjuntie 49, 90540 Oulu. The store has been open throughout the refurbishment project.

Tokmanni will be represented at the opening of the refurbished store, on Thursday morning on 14 March, by the store personnel and by Timo Heimo, Vice President, Sales and Supply Chain, and Toni Kauttio, Regional Manager.

The Miny lifestyle brand, which Tokmanni launched in 2022, has a shop-in-shop department in around 40 Tokmanni stores, including the store in the Ideapark Oulu shopping centre in Ritaharju, Oulu. The photo above is from the Tokmanni store in Ruoholahti in Helsinki, where a shop-in-shop department was introduced last year.

A recycling point and a host of other smart choices

Tokmanni stores offer a range of smart energy choices and services that make customers’ daily lives easier. The Tokmanni store the Ideapark Oulu shopping centre has handy recycling points for customers’ discarded batteries and small electrical appliances such as coffee machines, shavers, electric toothbrushes and light bulbs.

Tokmanni uses modern LED lighting and other means to ensure energy efficiency. Waste is minimised by optimising product order volumes and deliveries, for example. In addition, food products that are about to expire are sold at substantial discounts.

In all Tokmanni stores, customers can also make purchases through the Tokmanni Tukku B2B sales function and the Tokmanni Klubi customer loyalty program. Customers can also pick up orders made through the Tokmanni online store and withdraw cash when paying at the checkout.

Tokmanni’s popular loyalty program, Tokmanni Klubi, has more than three million members. Its loyal customer benefits are also available in the Tokmanni store in the Ideapark Oulu shopping centre in Ritaharju, Oulu.

Special offers and surprise buckets with product gifts

Tokmanni celebrates the opening of its refurbished store with a wide range of special offers. In the Tokmanni store in the Ideapark Oulu shopping centre in Ritaharju, Oulu, the opening offers will be valid from Thursday 14 March to Sunday 17 March 2024. In addition, the store will give away Tokmanni’s famous surprise buckets filled with various product gifts to the first 500 customers on the day of the opening on Thursday 14 March. Two of the surprise buckets will also contain a EUR 50 gift card.

The Tokmanni Group’s network of stores will continue to grow and renew

Tokmanni has entered into agreements on opening new Tokmanni stores in Pälkäne, in Eurajoki and in Söderkulla and Nikkilä in Sipoo. The construction of the Tokmanni stores in Pälkäne and in Söderkulla in Sipoo is underway, and the store openings will be celebrated in April 2024. The construction of the Tokmanni store in Eurajoki has also started, and the opening is planned for the autumn of 2024. In Nikkilä in Sipoo, the construction of the Tokmanni store is scheduled to start in the spring, and Tokmanni aims to celebrate the opening of the store later this year. The Tokmanni store chain celebrated its latest new store in December in Katajaharju in Kouvola.

In addition to the above, Tokmanni will refurbish several of its stores this year. For example, on the same day as the opening of the refurbished store in the Ideapark Oulu shopping centre on 14 March, Tokmanni will also be celebrating the refurbished and expanded store in Elovainio in Ylöjärvi. This store was refurbished and extended as a result of a business transaction, signed last autumn, where Tokmanni took control of the business of a local grocery store called Villen Kauppa at the beginning of this year. During the first months of this year, Tokmanni has been combining its store with the Villen Kauppa store, which has been serving under the same roof, to create a comprehensive full-service Tokmanni grocery store complex.

In Finland, the Tokmanni Group includes the Tokmanni variety discount retail chain, the Click Shoes and Shoe House shoe chains, and the Miny lifestyle brand. Currently, the Tokmanni variety discount retail chain has 201 stores, Click Shoes has 28 stores, Shoe House has two stores and Miny has six stores in Finland. This spring, in addition to the Tokmanni stores mentioned above, the number of stores in Finland will increase in at least the Click Shoes chain, which will open a new shoe store in the Koskikeskus shopping centre in the heart of Tampere by the end of April. In Finland, Tokmanni Group also serves its customers through the Tokmanni and Click Shoes online stores.

The Tokmanni Group also owns the Swedish Dollarstore discount retail chain. Dollarstore currently has 130 Dollarstore stores in Sweden and four Bigdollar stores in Denmark. The next Dollarstore store will be opened in Uddevalla, Sweden at the end of March this year. In Denmark, the next Bigdollar store opening will be celebrated in Frederikshavn at the end of May this year.

Did you know this about working at Tokmanni store chain?

• Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. In Finland, it employs an average of around 4,300 retail professionals. Around 600 of these employees work at Tokmanni's administration and logistics hub in Mäntsälä in logistics, procurement, finance and IT, among other functions. In Finland, the Tokmanni Group includes the variety discount retailer Tokmanni, the shoe store chains Click Shoes and Shoe House, and the lifestyle brand Miny. Outside Finland, the Group owns the Swedish discount retailer Dollarstore, which currently has 130 Dollarstore stores in Sweden and four Bigdollar stores in Denmark. Dollarstore has around 2,300 employees. Dollarstore is headquartered in Kista in Stockholm, Sweden, and has a warehouse in Örebro, Sweden.
• Work in the retail sector is fast-paced and interesting, and Tokmanni store chain’s employees find that variety is one of the most attractive aspects of working in a store. Tokmanni Group encourages and helps its employees to develop their skills and advance in their careers to various tasks and increasingly challenging roles within the company. Many employees have advanced several levels in their careers.
• The workplace community at the Tokmanni store chain is delightfully diverse. For example, more than 20 different native languages are spoken at Tokmanni stores. The average age of Tokmanni store chain employees is around 38 years, and a permanent employee stays with the company for an average of around eight years.
• When they start their job, every new Tokmanni store chain employee gets, among other things, their own orientation mentor who provides them with support during the early stages of their career. The mentor welcomes the new colleague and ensures, for example, that the employee has received adequate orientation and feels part of the work community. The new employee can ask their mentor whatever they want to know, with a low threshold. In addition, Tokmanni store chain provides all new store employees with joint training to ensure comprehensive and consistent induction.
• Tokmanni store chain also provides its staff with good personnel benefits, such as staff discounts on products and a wide range of benefits and offers from the partners in its personnel benefits programme.

Familiarise yourself with the most significant changes of the Tokmanni Group’s store network between 2016 and 2024, as well as changes that will be implemented in the near future and that have already been announced at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.


TOKMANNI


For further information, please contact:


Timo Heimo
Vice President, Sales and Supply Chain
Tokmanni

Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi


Harri Koponen
Vice President, Store Network and Concept
Tokmanni

Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications
Tokmanni

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. Around 6,600 employees in Finland, Sweden and Denmark make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of nordic and international brand-name products and other high-quality products at prices that are always affordable. With more than 370 Tokmanni, Dollarstore, Bigdollar, Miny, Click Shoes and Shoe House stores and online stores, the Group is always close to its customers. In 2022, Tokmanni Group Corporation's revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. The Group's shares are listed on Nasdaq Helsinki.