Tokmanni renovated and expanded its stores in Ruoholahti in Helsinki and in the centre of Kuopio – Special offers and surprise buckets with product gifts at the openings

Tokmanni     Press release     28 August 2023 at 5:20 p.m.

Tokmanni is opening its stores in the Ruoholahti shopping centre in Ruoholahti in Helsinki and in Kuopio city centre with renovated and expanded facilities on Thursday 31 August 2023 at 8 am. Special offers and surprise buckets with product gifts will be available at the openings.

The Tokmanni store in the Ruoholahti shopping centre in Ruoholahti in Helsinki has been expanded by nearly 750 square metres of additional space. The store now has a total area of around 2,050 square metres. The expansion of the Tokmanni store next to Kuopio Market Square has brought around 250 square metres of additional space, and the store now has a total area of around 1,950 square metres.

Thanks to the additional space, both of these stores have added new products to their selections. The Tokmanni store in Ruoholahti in Helsinki now has a wider range of products related to clothing, home improvement and leisure in particular, in addition to a Miny shop-in-shop department. Miny is a lifestyle brand launched by Tokmanni last year, with a selection of more than a thousand products. The Tokmanni store in Kuopio city centre also features a Miny shop-in-shop department.

In addition, changes have been made in both stores in line with Tokmanni’s newest store concept, which supports quick and easy shopping. These include, for example, more comprehensive signage and a revised store layout.

“We are very happy with our refurbished stores. Many of our customers in Ruoholahti in Helsinki and Kuopio city centre have asked for a more convenient customer experience and a more diverse product range. When the opportunity presented itself, we were happy to expand and modernise our stores,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.

Store Manager Hanna Rantakallio and her team of around 15 retail professionals are responsible for customer service at the Tokmanni store in Ruoholahti. The Kuopio city centre team consists of Store Manager Maiju Savomäki and around ten Tokmanni employees.

The Tokmanni store’s address in Ruoholahti is Itämerenkatu 21, 00180 Helsinki. In Kuopio city centre, Tokmanni serves customers at Puijonkatu 19, 70100 Kuopio. The Ruoholahti store is open from 8 am to 9 pm on weekdays, from 9 am to 7 pm on Saturdays, and from 11 am to 7 pm on Sundays. The Kuopio city centre store is open from 8 am to 8 pm on weekdays, from 9 am to 7 pm on Saturdays, and from 11 am to 6 pm on Sundays.

The stores have been open throughout the expansion and refurbishment.

At the opening on Thursday morning on 31 August 2023, Tokmanni will be represented by Timo Heimo, Vice President, Sales and Supply Chain, and Nina Laukkanen, Regional Manager, in Kuopio and by Mika Rautiainen, President and CEO, Harri Koponen, Vice President, Store Network and Concept, and Jyrki Jääskeläinen, Regional Manager, in Helsinki, in addition to the store personnel.

The Miny lifestyle brand, which Tokmanni launched last year, has a shop-in-shop department in more than 30 Tokmanni stores, including the stores in Ruoholahti in Helsinki and in Kuopio city centre.

A recycling point and a host of other smart choices

Tokmanni stores offer a range of smart energy choices and services that make customers’ daily lives easier. For example, the Ruoholahti store in Helsinki and the store in Kuopio city centre have convenient recycling points where customers can bring their light bulbs, batteries and small electrical appliances, such as shavers, kettles and electric toothbrushes.

Tokmanni uses modern LED lighting and other means to ensure energy efficiency. Tokmanni minimises waste by optimising order volumes and deliveries, for example, and by selling food products that are about to expire at significant discounts.

In all Tokmanni stores, customers can also make purchases through the Tokmanni Tukku B2B sales function and the Tokmanni Klubi customer loyalty program. Customers can also pick up orders made through the Tokmanni online store and withdraw cash when paying at the checkout.

Tokmanni’s popular customer loyalty program, Tokmanni Klubi, already has around 2.6 million members, and its club benefits have a prominent role at the Tokmanni stores and on the Tokmanni mobile app.

Special offers and surprise buckets with product gifts

Tokmanni will celebrate the opening of its expanded and refurbished stores in Ruoholahti in Helsinki and in Kuopio city centre with a variety of special offers (Tokmanni Kuopio city centre, Tokmanni Helsinki Ruoholahti) that will be available from the opening on Thursday 31 August 2023 to the end of the week. In addition, both stores will give away Tokmanni’s famous surprise buckets filled with various product gifts to the 500 first customers on the day of the opening. In both stores, two of the surprise buckets contain a EUR 50 gift card.

Tokmanni Group’s network of stores continues to grow and renew

Tokmanni has entered into agreements on opening new Tokmanni stores in the Revontuli shopping centre in the centre of Rovaniemi, in Tiiriö in Hämeenlinna, and in Pälkäne, Eurajoki, Söderkulla in Sipoo and Kouvola. The new stores in Rovaniemi and Hämeenlinna will replace their predecessors. Of them, the store that served its customers in the centre of Rovaniemi was closed earlier this month, and the store in Tiiriö in Hämeenlinna will be closed later this year.

The plan is to celebrate the opening of the new Tokmanni store in Rovaniemi in early September this year, and the new store in Tiiriö in Hämeenlinna in November this year. Construction work has started in Pälkäne, and the store opening is planned for next spring. The construction of the Tokmanni store in Eurajoki is scheduled to start next year, and the opening is planned for the autumn of 2024. The construction of the Tokmanni store in Söderkulla in Sipoo has started, and the opening of the store is planned for the spring of 2024.

The Click Shoes store chain, which is part of the Tokmanni Group, is also expanding its store network. The newest Click Shoes stores will open in the Willa shopping centre in Hyvinkää city centre in September or October and in the Trio shopping centre in Lahti city centre in late October.

The Tokmanni store chain celebrated its latest store opening in Konala in Helsinki in May. In May, Tokmanni also opened stores dedicated to the Miny lifestyle brand, which was launched last year, in the Trio shopping centre in the heart of Lahti and next to the Tampere Central Square. Also in May, the Click Shoes store was opened in the Pasaati shopping centre in the centre of Kotka.

Earlier this year, Tokmanni also expanded its Tokmanni store in Pihtiputaa, and acquired the business operations of Jyskän Varastomyymälä Oy in Jyskä, Jyväskylä, and incorporated the store into the Tokmanni chain. Last spring, the Tokmanni Group acquired all the shares in the Click Shoes and Shoe House chains. In July, the Tokmanni Group announced that it would acquire Dollarstore, one of Sweden’s leading discount retailers. The transaction was completed on 1 August 2023. Dollarstore currently has 130 Dollarstore stores in Sweden and two Big Dollar stores in Denmark.

In Finland, Tokmanni currently has 199 Tokmanni stores, six Miny stores, 27 Click Shoes stores and two Shoe House stores.


Did you know this about working at Tokmanni store chain?

• Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. In Finland, it employs an average of around 4,300 retail professionals. Around 600 of these employees work at Tokmanni's administration and logistics hub in Mäntsälä in logistics, procurement, finance and IT, among other functions. In Finland, the Tokmanni Group includes the discount retailer Tokmanni, the shoe store chains Click Shoes and Shoe House, and the lifestyle brand Miny. Outside Finland, the Group owns the Swedish discount retailer Dollarstore, which currently has 130 stores in Sweden and two in Denmark. Dollarstore has around 1,100 employees. Dollarstore is headquartered in Kista, Sweden, and has a warehouse in Örebro, Sweden.
• Work in the retail sector is fast-paced and interesting, and Tokmanni store chain’s employees find that variety is one of the most attractive aspects of working in a store. Tokmanni Group encourages and helps its employees to develop their skills and advance in their careers to various tasks and increasingly challenging roles within the company. Many employees have advanced several levels in their careers.
• The workplace community at the Tokmanni store chain is delightfully diverse. For example, more than 20 different native languages are spoken at Tokmanni stores. The average age of Tokmanni store chain employees is around 38 years, and a permanent employee stays with the company for an average of around eight years.
• When they start their job, every new Tokmanni store chain employee gets, among other things, their own orientation mentor who provides them with support during the early stages of their career. The mentor welcomes the new colleague and ensures, for example, that the employee has received adequate orientation and feels part of the work community. The new employee can ask their mentor whatever they want to know, with a low threshold. In addition, Tokmanni store chain provides all new store employees with joint training to ensure comprehensive and consistent induction.
• Tokmanni store chain also provides its staff with good personnel benefits, such as staff discounts on products and a wide range of benefits and offers from the partners in its personnel benefits programme.

The Tokmanni Group aims to expand its Tokmanni store network in Finland to more than 220 stores by the end of 2025. A list of the most significant changes to the store network between 2016 and 2023, as well as changes that will be implemented in the near future and that have already been announced, can be found at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.


TOKMANNI


For further information, please contact:


Timo Heimo
Vice President, Sales and Supply Chain

Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi


Harri Koponen
Vice President, Store Network and Concept

Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. Around 5,400 employees in Finland, Sweden and Denmark make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of nordic and international brand-name products and other high-quality products at prices that are always affordable. With more than 360 Tokmanni, Dollarstore, Big Dollar, Miny, Click Shoes and Shoe House stores and online stores, the Group is always close to its customers. In 2022, Tokmanni Group Corporation's revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. The Group's shares are listed on Nasdaq Helsinki.