Tokmanni’s Click Shoes footwear store chain expands its store network to Kotka – A selection of the Click Shoes footwear offering is now also available in the first Tokmanni store
Tokmanni Press release 9 May 2023 at 1:15 p.m.
The Click Shoes footwear store chain will open a store in Kotka. The photo above is from the Click Shoes store in Hansakortteli (Hansa Block) in Turku.
The Click Shoes footwear store chain will open a new store in the Pasaati shopping centre in Kotka on Thursday 11 May 2023 at 10 am. The new store means that Click Shoes and Shoe House store chains, both of which transferred to Tokmanni’s ownership in March, have a total of 29 footwear stores: 27 under the Click Shoes brand name and two under the Shoe House brand name. Customers can now buy products from the Click Shoes range also in Porvoo, as the local Tokmanni store became the first Tokmanni store to offer a selection of Click Shoes footwear at the turn of April and May.
The new Click Shoes store will open in a key location in the centre of Kotka, right next to Sibelius Park, the market square, the town hall and the City Theatre. This is the first Click Shoes store in the Kymenlaakso region in south-eastern Finland.
According to Hanna Ahola, Managing Director of Click Shoes, the spacious store is located on the second floor of the Pasaati shopping centre and has a floor area of more than 400 square metres. It will bring a very diverse range of footwear to Kotka, a town with a population of around 50,000.
“We are delighted that our Click Shoes store in Pasaati will open just in time for late spring and the summer celebrations. Our store will offer a comprehensive selection of footwear for men and women, as well as bags and shoe accessories,” says Ahola.
“The selection includes, for example, international footwear brands such as Skechers, Rieker, Musse&Cloud and Pegada. We also have a wide range of shoe care and maintenance products from Springyard and shoes from our private label 2Moons, which is a big favourite with our customers.”
Ahola believes that Click Shoes will generate a great deal of interest among customers in the Kymenlaakso region.
“It’s important for us to offer expert service, as well as footwear trends and classic footwear designs. We advise our customers not only on choosing the right shoes, but also on shoe care,” Ahola says.
“Many of our customers are amazed at our wide range and feel they have entered something of a wonderland of shoes. We want to invest in this type of positive customer experience in Kotka from the very beginning. For example, there will be plenty of special offers from Thursday 11 May until the end of the following week.”
Customer service in the Click Shoes store in Kotka will be provided by three footwear sales professionals under the supervision of Heli Jäppinen. The store will be open on weekdays from 10 am to 7 pm, on Saturdays from 10 am to 4 pm and on Sundays from 12 noon to 4 pm. The store’s address is Keskuskatu 10, 48100 Kotka.
The Click Shoes assortment includes footwear from, for example, internationally known brands such as Skechers, Rieker, Musse&Cloud and Pegada. The sock sneakers and trainers above are from the product range of 2Moons, Click Shoes’ private label.
The Tokmanni store in Porvoo became the first Tokmanni store to sell shoes familiar from the Click Shoes' assortment
Tokmanni will bring a selection of products familiar from the Click Shoes footwear range to selected Tokmanni stores. The first such location was the Tokmanni store in Porvoo, where the selection grew by more than 100 footwear models at the turn of April and May. More footwear will be added later this year.
“We are very pleased that selected shoes from the Click Shoes range are now also available at the Tokmanni store in Porvoo. The store offers a diverse selection of footwear favoured by Click Shoes’ customers, such as combat boots, trainers and walking shoes,” says Tommi Lehtinen, Director, Shoe Business at Tokmanni. He sold Click Shoes and Shoe House to Tokmanni earlier this year.
“We listen closely to the wishes of Tokmanni’s and Click Shoes’ customers and are planning to introduce selected Click Shoes footwear to the assortments of an increasing number of Tokmanni stores. We believe that wider assortments will not only improve customer satisfaction, but also help us increase our sales and market share in apparel.”
Selected shoes familiar from Click Shoes range will also be available in selected Tokmanni stores. More than 100 different models are already available at the Tokmanni store in Porvoo.
The latest footwear trends emphasise colours, lightness and comfort
Click Shoes has more than 20 years of experience in selling different types of footwear in Finland. Click Shoes’ professionals know exactly what kind of footwear is popular in Finland.
“In general, consumers’ tend to favour comfort and practicality. Shoes that feel good must also look good, and shoes are an important part of an outfit,” Ahola says.
According to Ahola, the Finnish seasons are clearly visible in shoe shops. For example, people tend to buy trainers in the spring, but loafers have also become popular recently, with both thick and thin soles. Loafers are now available not only in simple designs, but also in colourful styles and with chains.
As the summer approaches, many customers are turning their attention to lightweight and feminine models in particular.
“The shoe trends for the spring and the summer in particular are all about colour, lightness and comfort. Summer favourites include comfortable mules, espadrilles and other lightweight canvas shoes, as well as sporty sandals and trainers.”
Ahola says that this year, summer shoes will feature shades of gold and glitter, for example.
“Metallic colours are used as details on many shoes, as well as glitter and heart patterns,” Ahola points out.
“There are also more colours and glitter on evening shoes than before. Brown is a popular colour for dress shoes and a great match for suits in different colours.”
The Click Shoes footwear store chain, which is part of Tokmanni, has more than 20 years of experience in selling footwear in Finland. “This year, many summer shoes, such as the Musse&Cloud models in the picture, feature shades of gold and heart patterns,” says Hanna Ahola, Managing Director of Click Shoes.
TOKMANNI
For further information, please contact:
Hanna Ahola
Managing Director
Click Shoes Oy
Tel. +358 40 700 0244
hanna.ahola(at)clickshoes.fi
Tommi Lehtinen
Director, Shoe Business
Tokmanni
Tel. +358 500 833 103
tommi.lehtinen(at)clickshoes.fi
Maarit Mikkonen
Head of IR and Communications
Tokmanni
Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Click Shoes is a Finnish shoe store chain founded in 2001. Click Shoes was acquired by Tokmanni in 2023.
Tokmanni is Finland’s leading variety discount retailer. Around 4,300 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With online stores and more than 200 Tokmanni, Miny, Click Shoes and Shoe House stores, Tokmanni is always close to its customers. In 2022, Tokmanni’s revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. Tokmanni's shares are listed on Nasdaq Helsinki.
