Tokmanni store in Tammisto, Vantaa has almost doubled in size – Versatile store now offers thousands of new products
Tokmanni Press release 25 October 2022 at 6:35 p.m.
The already varied assortment of the Tammisto Tokmanni in Vantaa has grown considerably thanks to a 2,500-square-metre expansion. The store not only has extensive premises and assortment, it also has extensive opening hours. The photo is from Kirkonkylä in Nurmijärvi, where Tokmanni opened a new store in August.
Customers will now find even more low prices and new products in Tammisto, Vantaa, where Tokmanni has been extensively remodelling and expanding its store over the past weeks. As usual at the opening of the variety discount retailer’s store, which now has a truly varied product assortment and follows Tokmanni’s latest store concept, will be celebrated with plenty of special offers and various product gifts on Thursday 27 October 2022 from 8 am.
Located in a very busy retail park right next to the Tuusulanväylä highway and Kehä III ring road, the store has been expanded by approximately 2,500 square metres from roughly 3,900 square metres to roughly 6,450 square metres.
This means that the Tokmanni has grown by as much as an entire average-sized Tokmanni store and its product offering has expanded significantly in the home improvement, cleaning and interior decoration categories, for example. In addition, the assortment of non-perishable foods, consisting of a variety of spices, biscuits and sweets, for example, is also even more comprehensive than before. New to the Tammisto Tokmanni are also departments for the Einhell power tool brand, Elfa, which is known for its storage systems, and Maku Kitchen Life, which offers various kitchen accessories. The design of these departments matches their brand image. Overall, there are several thousand new products.
“We listened carefully to our customers’ wishes regarding the expansion of our 15-year-old store in Vantaa’s Tammisto. Our customers have requested more products and, thanks to the huge expansion, our store will be able to meet that request,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.
The product assortments at the Tammisto Tokmanni in Vantaa have grown considerably as the store premises have expanded by as much as an entire average-sized Tokmanni. The photo is from Tornio, where Tokmanni renewed its store earlier this autumn.
The Tammisto Tokmanni in Vantaa now also has a 80-square-metre shop-in-shop department of the Miny lifestyle brand, which was launched by the variety discount retailer in February. Miny’s colour palette and visual identity is distinctly different from that of Tokmanni. True to its slogan “Kaikkea kivaa, mutta ei mitään kallista. Me olemme Miny.”, which can be freely translated as “Big on fun, small in price. We are Miny.”, Miny offers an assortment of more than one thousand beauty, wellness and interior decoration products and other surprising and interesting things to buy.
“Similar shop-in-shop departments can already be found in about 15 Tokmanni stores. Our lifestyle brand has aroused great interest both at Tokmanni stores and online and in our first Miny stores. Thanks to the store extension, there is now room for Miny also in Tammisto, which is great,” Heimo says.
The Tammisto Tokmanni now has a shop-in-shop department of the Miny lifestyle brand, which was launched early this year by the variety discount retailer. They can already be found in some 15 Tokmanni stores, including the Hyvinkää Tokmanni shown in the photo. Miny, which has a distinctly different colour palette and visual identity than that of Tokmanni, offers plenty of products to buy, including mugs, cutlery and cushions.
Tokmanni's newest store concept followed in Tammisto
The Tokmanni store in Tammisto, Vantaa, managed by Store Manager Henna Partanen, employs some 30 retail professionals. In addition to its expanded space and assortment, new signage has been added and the shelves have been rearranged. The products can now be found in more well-defined departments than before. In addition, the checkout area has been redesigned and the number of checkouts has been increased.
“The new store has been renewed in accordance with Tokmanni’s latest store concept, which emphasises a convenient shopping experience. Together, the expansion of the store and other changes have raised the customer experience to a distinctly new level, which is perfect, especially when you consider that this is the most important time of the year, the Christmas season,” Heimo says.
As in the other Tokmanni stores, customers can make their purchases at the Tammisto Tokmanni in Vantaa as Tokmanni’s corporate customers and members of the Tokmanni Klubi customer loyalty program. Customers can also pick up orders made through the Tokmanni online store and withdraw cash when paying at the checkout. In addition, the property owner is planning to install a charging facility for plug-in hybrid and electric cars.
The store also has a convenient recycling point for small waste electrical and electronic equipment and used batteries. Tokmanni also uses building automation and modern LED lighting to ensure energy efficiency.
“In addition to saving energy, we focus on minimising wastage, for instance by optimising order volumes and product deliveries. Stores in the Tokmanni chain also sell soon-to-expire food products at a 30 per cent discount, which is raised to 50 per cent starting two hours before the stores’ closing time. Food products that are past their best-before date but completely usable and fit for sale are also sold at a 70 per cent discount,” says Heimo.
“We also aim to minimise food waste by donating surplus food to various partners in the local area. By the end of last year, more than 140 of our stores had already donated food to charity,” he adds.
Tokmanni’s hugely popular customer loyalty program Tokmanni Klubi, which already has more than 1.6 million members, and its club benefits will have a very visible role at the Tammisto Tokmanni in Vantaa, which was remodelled just before the busiest sales season of the year.
Special offers, surprise buckets and extensive opening hours
Tokmanni will celebrate the opening of its expanded and remodelled store with a variety of special offers running from the opening on Thursday to the end of the week. The store will also give away Tokmanni’s famous surprise buckets filled with various product gifts. On the opening day, the first 1,000 customers will receive a free bucket of surprises in Tammisto, Vantaa. In addition, Tokmanni gift cards (EUR 100) have been hidden in two of the buckets.
The Tokmanni store in Tammisto, Vantaa, will serve its customers at Nilsaksentie 2, 01510 Vantaa with long opening hours: from 8 am to 9 pm on weekdays, from 8 am to 8 pm on Saturdays and from 10 am to 7 pm on Sundays. The store has been open throughout the expansion and remodelling.
Tokmanni’s store chain is growing and modernising
Tokmanni is currently expanding and renewing its store at the Koskikeskus shopping centre in Tampere. Tokmanni has also entered into agreements on opening new stores in Kontula and Konala in Helsinki, the Keljo district of Jyväskylä and in Söderkulla, Sipoo. The opening ceremonies will be held in Kontula this year and in Konala next spring. The stores in Jyväskylä and Sipoo are expected to be opened during 2023.
Earlier this year Tokmanni expanded and renewed its stores in Hyvinkää, Ikaalinen and Kuusamo. This year, extensive remodelling has also been carried out at the Tornio, Kemi Tervaharju and Vantaa Porttipuisto stores. Tokmanni has also opened new Tokmanni stores in the Lippulaiva shopping centre in Espoonlahti in March and in Nurmijärvi’s Kirkonkylä in August.
In addition to the Tokmanni stores, the variety discount retailer opened dedicated stores of the lifestyle brand Miny in the Forum Jyväskylä shopping centre in central Jyväskylä and in the Lippulaiva urban centre in Espoo. The number of Miny stores will increase from two to four later this year, as a store opening will be celebrated in the Jumbo–Flamingo entertainment and shopping centre in Vantaa on Thursday 27 October 2022 and in the IsoKristiina shopping centre in Lappeenranta at a date to be announced later.
Tokmanni aims to expand its store network in Finland to more than 220 Tokmanni stores by the end of 2025. A list of the most significant changes to the Tokmanni store network between 2016 and 2022 and of forthcoming changes that have already been announced can be found at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.
TOKMANNI
For further information, please contact:
Timo Heimo
Vice President, Sales and Supply Chain
Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi
Harri Koponen
Vice President, Store Network and Concept
Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi
Maarit Mikkonen
Head of IR and Communications
Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.
Tokmanni is Finland’s leading variety discount retailer. Some 4,100 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With around 200 stores around Finland and an online store, Tokmanni is always close to its customers. In 2021, Tokmanni’s revenue was EUR 1,142 million, and its comparable EBIT amounted to EUR 106 million. Tokmanni’s shares are listed on Nasdaq Helsinki.
