Tokmanni strengthens its approach to the wellness trend – The variety discount retailer’s new private label, Arki 360°, offers vitamins, protein bars and other popular wellness products

Tokmanni     Press release     6 September 2022 at 3:10 p.m.

Tokmanni’s Arki 360° offers vitamin, magnesium citrate and melatonin products and many other interesting new products for daily well-being.

Tokmanni, Finland’s largest variety discount retailer, is increasingly investing in expanding its product selection. Tokmanni’s most interesting launches in 2022 include Arki 360°, a new private label consisting of various nutritional supplements. The first products under the new private label became available in all Tokmanni stores and in the Tokmanni online store in early September, offering more options to Tokmanni’s customers.

For its Arki 360° private label, Tokmanni is planning a comprehensive product selection based on its customers’ wishes. This autumn, the Arki 360° selection includes 13 products, from melatonin, magnesium citrate, lactic acid bacteria, zinc and vitamin products to protein bars in two flavours: salty fudge, and peanut and caramel.

A great deal of attention has been paid to the price-to-quality ratio of the new Arki 360° products.

“We always listen carefully to our customers’ wishes concerning products and their prices and qualities. Each product under our new Arki 360° private label is designed to support daily well-being,” says Maija Heimala, Purchasing Manager, Groceries at Tokmanni.

“The products are not only easy to buy, but also suitable for all budgets. In addition, the pack sizes are sufficiently and conveniently large, but not too large,” she adds.

Tokmanni will offer various nutritional supplements, such as protein bars, under its Arki 360° private label.

A welcome addition

Tokmanni believes that its Arki 360° products perfectly supplement the variety discount retailer’s rich and diverse offering.

“Our customers are increasingly interested in taking care of their well-being. This is a long-term trend. We have already responded to this growing wellness trend through our selections, but now we will be able to offer our customers popular vitamin products and many other products under our own private label,” says Heimala.

“Prices are increasingly significant for customers in these uncertain times. Many customers are looking for high-quality options with low prices, and we believe our Arki 360° products are an excellent response to this demand.”

More new products on the way

According to Heimala, the first Arki 360° products represent only part of what Tokmanni’s customers can expect from the private label.

“We are continuously looking for more interesting new products to supplement our selections. For example, we are planning to add calcium and iron products to the Arki 360° offering in January.”

Tokmanni believes that its Arki 360° products perfectly supplement the variety discount retailer’s rich and diverse offering. Tokmanni’s customers are increasingly interested in taking care of their well-being. This is a long-term trend.

Tokmanni has a comprehensive range of private labels

Tokmanni’s wide and varied product selection consists of leading international brand products, Tokmanni’s private label products and licensed brands, and non-branded products.

In addition to Arki 360°, the variety discount retailer’s private labels include, for example, Parco, Pola, Future TT Sport, Peuhu, Kotikulta, Iisi, Pisara, Perfekt+, Tok Garden, BBQ King, Vaeltaja, Ideale+, Priima, Namipäivä, NATUR PREMIUM PET, Brücke, Kraft and Energy+. In addition, at the end of February, Tokmanni launched Miny, its new lifestyle brand. Together these cover all the product categories that are most important for Tokmanni: clothing; home, decoration and garden; leisure; home cleaning and personal care; tools and electrical equipment; groceries and pet care products.


Arki 360° in brief

• Arki 360° is Tokmanni’s new private label.
• In its first stage, the selection will include the following 13 products:
  • Protein bar, Salty Fudge, 45 g
  • Protein bar, Peanut & Caramel, 45 g
  • Vitamin C, 500 mg, 100 pcs
  • Magnesium citrate, 150 pcs
  • Melatonin, 1.9 mg, 150 pcs
  • Vitamin B12, 1,000 µg, 150 pcs
  • Vitamin D, 100 µg, 150 pcs
  • Vitamin D, 50 µg, 150 pcs
  • ABCDE multivitamin effervescent tablets, 20 pcs
  • Vitamin C effervescent tablets, 1,000 mg, 20 pcs
  • ABCDE multivitamin tablets, 150 pcs
  • Zinc, chewable tablets, strawberry-raspberry, 15 mg, 100 pcs
  • Lactic acid bacteria tablets, 400 mg, 50 pcs
• Tokmanni’s Arki 360° products became available in all Tokmanni stores and in the Tokmanni online store in early September. The size of the product selection varies from store to store.

Arki 360°, Tokmanni’s new private label, is designed to support daily well-being.


Familiarise yourself with the comprehensive range of Arki 360° products at the Tokmanni stores and in the online store at www.tokmanni.fi/brandit/arki_360.


TOKMANNI


For further information, please contact:


Maija Heimala
Purchasing Manager, Groceries

Tel. +358 20 728 6074
maija.heimala(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Product enquiries and print-quality images:  

Tokmanni Customer Service

www.tokmanni.fi/asiakaspalvelu
asiakaspalvelu@tokmanni.fi
Tel. +358 20 33 1415
(Weekdays from 9 am to 6 pm. The call charge from a landline or mobile phone is 8.4 cents/min [incl. VAT 24%].)


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni is Finland’s leading variety discount retailer. Some 4,100 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With around 200 stores around Finland and an online store, Tokmanni is always close to its customers. In 2021, Tokmanni’s revenue was EUR 1,142 million, and its comparable EBIT amounted to EUR 106 million. Tokmanni’s shares are listed on Nasdaq Helsinki.