Tokmanni to expand its Miny store network – The next Miny stores will be opened in Lahti and Tampere
Tokmanni Press release 28 March 2023 at 12:50 p.m.
Tokmanni launched its strongly expanding Miny lifestyle brand last year. Miny products are already sold in more than 20 Tokmanni stores and four Miny stores*. The picture above is from the Miny store that was opened in the Jumbo-Flamingo entertainment and shopping centre in Vantaa last autumn.
Tokmanni has been delighting its customers with its Miny lifestyle brand since last year. Now Tokmanni has concluded agreements on opening two new Miny stores. The new stores will be opened in very centrally located business locations in the Trio shopping centre in the heart of Lahti and in the immediate vicinity of Central Square in Tampere. The store openings are estimated to be celebrated at the end of May this year.
In Lahti, the new Miny store will be located on the street level of the Trio shopping centre at Aleksanterinkatu 18, and in Tampere in a commercial building at Aleksis Kiven katu 18.
The new Miny stores will have about 200 square metres of space. Tokmanni already has four similar Miny stores: in the Lippulaiva shopping centre in Espoo, in the Forum Jyväskylä shopping centre in Jyväskylä, in the Jumbo-Flamingo entertainment and shopping centre in Vantaa and in the IsoKristiina shopping centre in Lappeenranta.
– The Miny lifestyle brand we launched last year has proven to be very popular. By expanding our store network, we bring Miny’s product range closer to our customers, says Juha Valtonen, Tokmanni’s Vice President, Sourcing.
The Trio shopping centre in Lahti and the Central Square in Tampere, which will get the Miny stores next, are very familiar to Tokmanni, as the variety discount retailer has long served its customers with its Tokmanni stores in both locations.
Miny’s assortment consists of more than one thousand different beauty, wellness and interior decoration products as well as countless other products with an excellent price-to-quality ratio, such as soft toys, bags, kitchen accessories and apparel.
– The product offering is at its widest online and in Miny stores. The selection of the Miny shop-in-shop department, which can be found in more and more Tokmanni stores, is a little narrower than in the online store and the Miny stores, Valtonen sums up.
Miny stores typically employ a few retail professionals. Often, some of the personnel of the nearby Tokmanni store are handling customer service in the Miny store.
Miny in brief
- Miny is a lifestyle brand launched by Tokmanni in February 2022.
- At the time of its launch, the assortment included around 1,000 products, and hundreds more have been added since. The assortment includes beauty, wellness and interior decoration products, for example. The assortment is reviewed and renewed regularly.
- *Miny products are available at the Miny store in the Forum Jyväskylä shopping centre in Jyväskylä, the Miny store in the Lippulaiva shopping centre in Espoo, the Miny store in the Jumbo-Flamingo entertainment and shopping centre in Vantaa and the Miny store in the IsoKristiina shopping centre in Lappeenranta, and also from the Tokmanni online store and the shop-in-shop departments in the following Tokmanni stores:
- Helsinki Arabia, Helsinki Citycenter, Helsinki Itis, Helsinki Kaari (opened in March 2023) and Helsinki Kontula
- Hollola
- Hyvinkää
- Ikaalinen
- Joensuu Raatekangas (opened in February 2023)
- Järvenpää
- Kokkola (opened in February 2023)
- Kuopio Kolmisoppi (opened in January 2023)
- Lahti Karisto
- Masku
- Riihimäki
- Tampere Hervanta (opened in February 2023) and Tampere Koskikeskus
- Tornio
- Turku Kivikukkaro, Turku Länsikeskus and Turku Skanssi
- Vantaa Myyrmanni, Vantaa Tammisto, Vantaa Tikkurila and Vantaa Porttipuisto.
- The core target group includes, in particular, young and youthful people and other people interested in fashion and aesthetics.
According to its slogan, Miny will offer plenty of surprising and interesting things to buy. “Kaikkea kivaa, mutta ei mitään kallista. Me olemme Miny.” can be freely translated as “Big on fun, small in price. We are Miny”.
You can view Miny products at the Miny stores, at the shop-in-shop departments in numerous Tokmanni stores and in the Tokmanni online store, as well as on Facebook, Instagram and TikTok, where you can find the lifestyle brand under “weareminy”.
A list of the most significant changes to the Tokmanni store network between 2016 and 2023, as well as changes that will be implemented in the near future and that have already been announced, can be found at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.
TOKMANNI
For further information, please contact:
Juha Valtonen
Vice President, Sourcing
Tel. +358 20 728 7899
juha.valtonen(at)tokmanni.fi
Harri Koponen
Vice President, Store Network and Concept
Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi
Maarit Mikkonen
Head of IR and Communications
Tel.+358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.
Tokmanni is Finland’s leading variety discount retailer. Around 4,300 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With online stores and more than 200 Tokmanni, Miny, Click Shoes and Shoe House stores, Tokmanni is always close to its customers. In 2022, Tokmanni’s revenue was EUR 1,168 million and comparable EBIT amounted to EUR 86 million. Tokmanni's shares are listed on Nasdaq Helsinki.
