Tokmanni to launch its much-awaited customer loyalty program on Monday 16 August 2021 – Tokmanni Klubi will provide a wide range of interesting offers and other benefits and services at low prices

Tokmanni     Press release     12 August 2021 at 11:55 a.m.

From Monday 16 August 2021, customers will be able to enjoy the numerous benefits offered by Tokmanni Klubi. The customer loyalty program is designed to be extremely easy to use.

Tokmanni, Finland’s leading variety discount retailer, will launch its customer loyalty program on Monday 16 August 2021. The much-awaited programme, Tokmanni Klubi, will provide a wide range of special offers, benefits and services for “halpojen hintojen ystäville” (“fans of low prices”), in accordance with its slogan. In the initial phase of the programme, loyal customers can make purchases in Tokmanni stores. The programme will later be expanded to cover the online store. The customer loyalty program plays an important role in Tokmanni’s strategy.

In addition to changing special offers, product batches and other interesting benefits for loyal customers, Tokmanni Klubi will provide, for example, information about Tokmanni’s products, services and events. The customer loyalty program will also enable Tokmanni to reward its customers in new ways.

”Tokmanni Klubi will help us create even more successful customer experiences. Through the customer loyalty program, we will provide our customers with information about products, services, special offers and other benefits that match their purchasing habits and meet their needs and wishes more extensively than ever before,” says Mika Rautiainen, CEO of Tokmanni.

“We have developed our customer loyalty program in tune with our customers’ needs and wishes. We are confident that Tokmanni Klubi will be well received by all fans of low prices – our customers, employees and partners alike.”

Tokmanni Klubi is an easy and effortless programme for loyal customers

Tokmanni Klubi is designed to be extremely easy to use. Customers can join the programme at the checkout in a Tokmanni store or online at www.tokmanni.fi/tokmanniklubi in just a few minutes. Customers can also opt to receive a link via SMS to join the programme. As a reward for joining Tokmanni Klubi, customers will receive a 10% discount* on a single purchase of their choice. The discount is valid for 30 days after joining the programme.

Various smart features that make daily life easier will be added to Tokmanni Klubi during the autumn, in addition to the wide range of special offers and other benefits for loyal customers.

“Tokmanni Klubi does not require a separate loyalty card, for example, because customers are identified based on their telephone number or photo ID at the checkout in a store. Identification is also quick and easy online,” Rautiainen points out.

“In addition, purchase information and warranty receipts will be automatically stored in electronic format during the autumn. Customers can easily view their purchase history online, which reduces the need for printing and storing traditional paper receipts.”

Tokmanni’s loyal customers will not be categorised

Tokmanni will not issue bonus points or categorise its customers based on the number of purchases, for example. Instead, the company focuses on making Tokmanni Klubi meaningful for all its loyal customers.

“Tokmanni will continue to be a store for everyone. It’s very important to us that all Tokmanni Klubi members feel appreciated and can use the loyal customer benefits they are interested in. Our special offers and other benefits will be not only surprising, but also easy to understand,” Rautiainen explains.

For customers, in trademark Tokmanni style, Tokmanni Klubi will be highly visible and audible in stores and direct advertising, for example, as well as in digital channels, such as television, radio, electronic newsletters, websites and social media.

An important part of strategy implementation

The customer loyalty program plays an important role in the implementation of Tokmanni’s strategy for 2021–2025, which focuses on customer trust and loyalty and cost-effectiveness.

“We are focusing on expanding our selection and on low prices, effortless service, interesting customer experiences and sustainability, for example. Tokmanni Klubi is an excellent channel to provide our customers with information about these and other topics,” says Rautiainen.

“Tokmanni Klubi will also provide us with valuable information about demand and product volumes in particular. Customer data helps us improve our entire chain of operations, from sourcing to the store concept and customer service.”


Tokmanni Klubi in brief

• Tokmanni Klubi is a free programme providing numerous interesting offers and other benefits and services for loyal customers.
• The customer loyalty program will be introduced on Monday 16 August 2021 – first in Tokmanni stores and a little later also in the online store. More features and functionalities will be added during the autumn.
• Tokmanni Klubi is extremely easy to use: it takes only a few minutes to sign up, and loyal customers are identified at the checkout based on their telephone number or a photo ID with a barcode.
• The customer loyalty program is an important part of the implementation of Tokmanni’s strategy.

* The discount does not apply to tobacco and alcohol products, stamps, gift cards, infant formulas, deposits, or Finnkino and Veikkaus products.


From 16 August 2021, you can join Tokmanni Klubi on the Finnish-language website, for example, at www.tokmanni.fi/tokmanniklubi.


TOKMANNI


For further information, please contact:


Mika Rautiainen
CEO

Tel. +358 20 728 6061
mika.rautiainen(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni is Finland’s leading variety discount retailer. Some 4,000 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With nearly 200 stores around Finland and an online store, Tokmanni is always close to its customers. Tokmanni’s revenue in 2020 amounted to EUR 1,073.2 million. Tokmanni shares are listed on the Nasdaq Helsinki.