Tokmanni to open fully refurbished stores in Uusikaupunki and the ICCO shopping centre in Pori – Store openings will be celebrated with opening offers and surprise buckets

Tokmanni     Press release     28 May 2024 at 4:45 p.m.

Tokmanni will celebrate its fully refurbished stores in Uusikaupunki and the ICCO shopping centre in Pori with plenty of special offers and surprise buckets filled with product gifts. In Uusikaupunki, the opening will be celebrated on Thursday 30 May, and in Pori one week later, on Thursday 6 June 2024.

The refurbished stores feature the discount retail chain’s newest store concept, which emphasises quick and easy shopping. To enhance the customer experience, improvements have been made to the shelf layout and display of products and product categories and to the signage in the stores. In addition, in Pori, the garden department, for example, is now in a much better location from the perspective of customers.

The renovated stores are clearly larger than a typical Tokmanni store. The Tokmanni store in Uusikaupunki has about 4,200 square metres of space and the Tokmanni in the ICCO shopping centre in Pori has about 5,700 square metres of space.

Large stores make it possible to feature very comprehensive product ranges, focusing in particular on home improvement, interior decoration, clothing, detergents and cleaning products, seasonal products and beauty, health and wellbeing.

The renovations mean that the store assortments are now even more varied than before. For example, the Tokmanni store in the ICCO shopping centre in Pori now stocks more fishing equipment than before. The product assortments of both stores have been supplemented, according to customer wishes, with enough Miny products to fill an entire shop-in-shop department. Launched by Tokmanni in 2022, the Miny lifestyle brand’s assortments include a diverse range of beauty, wellbeing and interior decoration products and other surprising and interesting things to buy. Similar shop-in-shop departments, containing over 1,000 products, can already be found in more than 40 Tokmanni stores across Finland.

Both stores already had a shop-in-shop department of the Click Shoes shoe chain, which is part of the Tokmanni Group.

“The purpose of our improvements has been to improve the customer experience and respond to our customers’ wishes even better. Our stores in Uusikaupunki and the ICCO shopping centre in Pori are now even more pleasant and our products are better displayed. We have also introduced products from our Miny lifestyle brand and, in Pori, even more fishing equipment,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.

“We think our improvements have been successful and we believe our customers will also like them,” he adds.

Mia Järvinen is the Store Manager of the Tokmanni in Uusikaupunki and Virve Kilpeläinen the Store Manager of the Tokmanni in the ICCO shopping centre in Pori. Customer service in both stores will be taken care of by about 25 retail sector professionals.

The opening hours of the Tokmanni store in Uusikaupunki are: 8 am to 9 pm on weekdays, 8 am to 7 pm on Saturdays and 10 am to 6 pm on Sundays. The opening hours of the Tokmanni store in the ICCO shopping centre in Pori are: 8 am to 9 pm on weekdays, 8 am to 8 pm on Saturdays and 10 am to 6 pm on Sundays. The stores have been open throughout the refurbishment work.

The Tokmanni store in Uusikaupunki is located at the address Ketunkalliontie 5–7, 23500 Uusikaupunki. The address of the Tokmanni store in the ICCO shopping centre in Pori is Itäkeskuksenkaari 8, 28130 Pori.

The opening of the renovated Tokmanni store in Uusikaupunki on Thursday morning on 30 May will be attended by Regional Manager Marjo Vanhala, in addition to the store personnel. The opening of the Tokmanni store in the ICCO shopping centre in Pori on Thursday morning 6 June will be attended by Regional Manager Markus Lähteenmäki, in addition to the store personnel.

Shop-in-shop departments of the Miny lifestyle brand, which Tokmanni launched in 2022, can be found in more than 40 Tokmanni stores, and from now on also in the Tokmanni stores in Uusikaupunki and in the ICCO shopping centre in Pori. The photo above is from the Tokmanni store in Ylöjärvi, which has had its own shop-in-shop department since early 2024.

A recycling point and a host of other smart choices

Tokmanni stores offer a range of smart energy choices and services that make customers’ daily lives easier. The stores in Uusikaupunki and in the ICCO shopping centre in Pori have recycling points for customers’ discarded batteries and small electrical appliances such as coffee machines, shavers, electric toothbrushes and light bulbs, for instance.

Tokmanni uses modern LED lighting and other means to ensure energy efficiency. Waste is minimised by optimising product order volumes and deliveries, for example. In addition, food products that are about to expire are sold at substantial discounts.

In all Tokmanni stores, customers can also make purchases through the Tokmanni Tukku B2B sales function and the Tokmanni Klubi customer loyalty program. Customers can also pick up orders made through the Tokmanni online store and withdraw cash when paying at the checkout.

The loyal customer benefits of Tokmanni’s popular Tokmanni Klubi customer loyalty program, which has over 3.6 million members, are available in all Tokmanni stores.

Special offers and surprise buckets with product gifts

Tokmanni will celebrate the opening of its refurbished stores with a large number of special offers. The opening offers at the Tokmanni store in the ICCO shopping centre in Pori will be revealed closer to the opening ceremonies and valid from Thursday 6 June 2024 until the end of the week. In Uusikaupunki, the opening offers will be valid from Thursday 30 May to Sunday 2 June 2024.

In addition, both stores will be handing out Tokmanni’s famous surprise buckets filled with various product gifts to the first 500 customers on the Thursday of the opening. In both stores, two of the surprise buckets will also contain a EUR 50 gift card in addition to the product gifts.

Tokmanni Group’s store network will continue to grow and renew

Tokmanni Group continues to grow and renew its store network in all its operating countries, i.e. in Finland, Sweden and Denmark.

In Finland, the Group’s Tokmanni variety discount retail chain has announced that it will open new stores in the Entresse shopping centre in Espoon keskus in Espoo, Eurajoki, Naantali, Nikkilä in Sipoo and Sodankylä. In Eurajoki, the store opening ceremonies are planned for the autumn of 2024. In Espoo, Tokmanni’s goal is to celebrate the opening of the new Tokmanni store in October-November 2024. In Sipoo in Nikkilä and in Sodankylä, the store openings are expected to be held by the end of 2024. In Naantali, Tokmanni’s goal is to celebrate the opening of the new store at the beginning of 2026 at the latest, if the zoning and other official matters proceed according to the planned schedule. In Espoo and Sodankylä, the new stores will replace the current Tokmanni stores in the area.

The openings of the latest new Tokmanni stores were celebrated in Pälkäne and Söderkulla in Sipoo at the beginning of April. In the Columbus shopping centre in Vuosaari in Helsinki, the variety discount retailer closed its Tokmanni store in mid-April due to the expiration of the lease. In Espoo, Tokmanni not only relocates its Tokmanni store to a new store premises in Espoon keskus but also closes its Miny store in the Lippulaiva shopping centre in July when the lease expires.

The store network of the Click Shoes store chain, which is part of the Tokmanni Group, has also been developed this spring. The latest new Click Shoes stores were celebrated in the Koskikeskus shopping centre in the heart of Tampere, the Karisma shopping centre in Lahti, and in the Veturi shopping centre in Kouvola in April.

In addition, the Swedish discount retailer Dollarstore, which joined the Finnish variety discount retailer Tokmanni Group last year, is also developing its store network in its operating countries, i.e. in Sweden and Denmark. The latest new stores were opened under the Dollastore brand name in Uddevalla and Tornby in Linköping, Sweden in April, and under the Big Dollar brand name in Frederikshavn, Denmark on Friday 24 May.

Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. The Group currently has 202 Tokmanni stores, 132 Dollarstore stores, 31 Click Shoes Stores, six Miny stores, five Big Dollar stores, and two Shoe House stores. In Finland, the Group also serves its customers also through the Tokmanni and Click Shoes online stores.

Did you know this about working at Tokmanni store chain?

• Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. In Finland, it employs an average of more than 4,000 retail professionals. Around 600 of these employees work at Tokmanni's administration and logistics hub in Mäntsälä in logistics, procurement, finance and IT, among other functions. In Finland, the Tokmanni Group includes the variety discount retailer Tokmanni, the shoe store chains Click Shoes and Shoe House, and the lifestyle brand Miny. Outside Finland, the Group owns the Swedish discount retailer Dollarstore, which currently has 132 Dollarstore stores in Sweden and five Big Dollar stores in Denmark. Dollarstore has around 2,300 employees. Dollarstore is headquartered in Kista in Stockholm, Sweden, and has a warehouse in Örebro, Sweden.
• Work in the retail sector is fast-paced and interesting, and Tokmanni store chain’s employees find that variety is one of the most attractive aspects of working in a store. Tokmanni Group encourages and helps its employees to develop their skills and advance in their careers to various tasks and increasingly challenging roles within the company. Many employees have advanced several levels in their careers.
• The workplace community at the Tokmanni store chain is delightfully diverse. For example, more than 20 different native languages are spoken at Tokmanni stores. The average age of Tokmanni store chain employees is around 38 years, and a permanent employee stays with the company for an average of around eight years.
• When they start their job, every new Tokmanni store chain employee gets, among other things, their own orientation mentor who provides them with support during the early stages of their career. The mentor welcomes the new colleague and ensures, for example, that the employee has received adequate orientation and feels part of the work community. The new employee can ask their mentor whatever they want to know, with a low threshold. In addition, Tokmanni store chain provides all new store employees with joint training to ensure comprehensive and consistent induction.
• Tokmanni store chain also provides its staff with good personnel benefits, such as staff discounts on products and a wide range of benefits and offers from the partners in its personnel benefits programme.

Familiarise yourself with the most significant changes of the Tokmanni Group’s store network between 2016 and 2024, as well as changes that will be implemented in the near future and that have already been announced at ir.tokmanni.fi/en/investors/tokmanni-as-an-investment/new_stores.


TOKMANNI


For further information, please contact:


Timo Heimo
Vice President, Sales and Supply Chain
Tokmanni

Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi


Harri Koponen
Vice President, Store Network and Concept
Tokmanni

Tel. +358 20 728 6030
harri.koponen(at)tokmanni.fi


Maarit Mikkonen
Head of IR and Communications
Tokmanni

Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi


Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.


Tokmanni Group Corporation is one of the leading variety discount retailers in the Nordics. Around 6,600 employees in Finland, Sweden and Denmark make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of nordic and international brand-name products and other high-quality products at prices that are always affordable. With more than 370 Tokmanni, Dollarstore, Bigdollar, Miny, Click Shoes and Shoe House stores and online stores, the Group is always close to its customers. In 2023, the Group's revenue was EUR 1,393 million and comparable EBIT amounted to EUR 99 million. The Tokmanni Group Corporation's shares are listed on Nasdaq Helsinki.