Tokmanni to open the first Miny store in South Karelia before the end of the year – The store will offer more than 1,000 products that are “big on fun, small in price”
Tokmanni Press release 7 October 2022 at 9:30 a.m.
Tokmanni launched its Miny lifestyle brand in early 2022. Miny products are currently available in more than ten Tokmanni stores, two Miny stores and the Tokmanni online store. Later this year, a new Miny store will be opened in the IsoKristiina shopping centre in Lappeenranta, for example. The Miny store pictured here opened its doors in the Forum Jyväskylä shopping centre in Jyväskylä city centre in early October.
The network of stores dedicated to Miny, a lifestyle brand run by Tokmanni, will expand to Lappeenranta in South Karelia. The opening of a new Miny store will be celebrated in the IsoKristiina shopping centre in Lappeenranta city centre before the end of 2022. The popularity of the Miny lifestyle brand continues to increase. According to Miny’s slogan, “Kaikkea kiva, mutta ei mitään kallista. Me olemme Miny.”, which can be freely translated as “Big on fun, small in price. We are Miny.”, the lifestyle brand offers plenty of surprising and interesting things to buy.
The Miny store on the first floor of the IsoKristiina shopping centre will have an area of around 220 square metres. Its assortment will include a comprehensive range of products related to beauty, wellness and home decoration, as well as many other products with an excellent price-to-quality ratio. More than 1,000 different products will be available, such as cushions, storage boxes, soft toys and kitchen accessories. The assortment will also include, for example, products from the Miny ECO range that contain recycled materials and bio-based materials.
“Many of our customers have wished for a Miny store or shop-in-shop department also in Lappeenranta. We wanted to find a key location for the store and found one in the popular IsoKristiina shopping centre in Lappeenranta city centre,” says Timo Heimo, Vice President, Sales and Supply Chain at Tokmanni.
“Tokmanni has served its customers in the IsoKristiina shopping centre since 2015, and we are very pleased with the site. The Tokmanni store will remain in its familiar location in the ground floor of the shopping centre,” he adds.
The Miny network continues to grow
Tokmanni launched its Miny lifestyle brand in February 2022. Miny products are already available in the Tokmanni online store and more than ten Tokmanni stores around Finland*. In addition, the first Miny stores opened their doors earlier this week, in the Forum Jyväskylä shopping centre in Jyväskylä city centre on Tuesday 4 October and in the Lippulaiva shopping centre in Espoo on Thursday 6 October.
A Miny store will also be opened in Vantaa during the autumn. The construction of the store is in progress at the Jumbo-Flamingo entertainment and shopping centre.
The availability of Miny products will also improve in several Tokmanni stores before the end of the year. Miny shop-in-shop departments will be opened in the Tokmanni stores in Järvenpää, the Karisma shopping centre in Lahti, the Koskikeskus shopping centre in Tampere and the Tammisto shopping district in Vantaa, among other locations.
The Miny store in the IsoKristiina shopping centre in Lappeenranta city centre is modelled on the modern and pleasant appearance of other Miny stores, such as the store in the Forum Jyväskylä shopping centre in Jyväskylä city centre (pictured here), which opened its doors on Tuesday 4 October.
A wide range of Miny favourites in delightful colours
Tokmanni’s Miny products have attracted a great deal of attention among customers. Recent favourites include products in various shades of pink: a foldable box, a cat-shaped thermos flask and a drinking cup with a straw and a lid were the best-selling Miny products in September. Other highly popular products include black cotton buds with paper stems, mint green bath sponges, lilac make-up sponges, multicolour hair doughnuts and red cedar balls.
Delightful colours are typical of Miny products. Of the beauty products pictured above, lilac make-up sponges were among the most popular Miny products in September 2022.
Miny in brief
- Miny is a lifestyle brand launched by Tokmanni in February 2022.
- At the time of its launch, the assortment included around 1,000 products, and hundreds of products have been added since. The assortment includes beauty, wellness and interior decoration products, for example. The assortment is renewed regularly.
- * Miny products are available at the Miny stores in the Forum Jyväskylä shopping centre in Jyväskylä and the Lippulaiva shopping centre in Espoo, the Tokmanni online store and the shop-in-shop departments in the following Tokmanni stores:
- New Miny stores will also be opened in the Jumbo-Flamingo entertainment and shopping centre in Vantaa and the IsoKristiina shopping centre in Lappeenranta before the end of the year. In addition, Miny shop-in-shop departments will be opened in several Tokmanni stores before the end of the year.
- The core target group includes, in particular, young and youthful people and other people interested in fashion and aesthetics.
According to its slogan, Miny offers plenty of surprising and interesting things to buy. “Kaikkea kivaa, mutta ei mitään kallista. Me olemme Miny.” can be freely translated as “Big on fun, small in price. We are Miny.”
You can learn more about Miny at the Miny stores in the Forum Jyväskylä shopping centre in Jyväskylä and the Lippulaiva shopping centre in Espoo, in selected Tokmanni stores, in the Tokmanni online store and on Facebook, Instagram and TikTok, where the lifestyle brand can be found under @weareminy.
TOKMANNI
For further information, please contact:
Timo Heimo
Vice President, Sales and Supply Chain
Tel. +358 20 728 6051
timo.heimo(at)tokmanni.fi
Maarit Mikkonen
Head of IR and Communications
Tel. +358 40 562 2282
maarit.mikkonen(at)tokmanni.fi
Product enquiries and print-quality images:
Tokmanni Customer Service
www.tokmanni.fi/asiakaspalvelu
asiakaspalvelu@tokmanni.fi
Tel. +358 20 331415
(Weekdays from 9 am to 6 pm. The call charge from a landline or mobile phone is 8.4 cents/min [incl. VAT 24%].)
Calls to a corporate number beginning with +358 20 7 from a landline or a mobile phone are EUR 0.0835 per minute + EUR 0.1669 per minute (incl. VAT 24%). Calls from outside Finland are subject to an international call charge.
Tokmanni is Finland’s leading variety discount retailer. Some 4,100 Tokmanni employees make customers’ everyday life and special occasions easier by offering a versatile and up-to-date assortment of Finnish and international brand-name products and other high-quality products at prices that are always affordable. With around 200 stores around Finland and an online store, Tokmanni is always close to its customers. In 2021, Tokmanni’s revenue was EUR 1,142 million, and its comparable EBIT amounted to EUR 106 million. Tokmanni’s shares are listed on Nasdaq Helsinki.
