Amazing New Chapters: ‘The Journey to Sustainability’
Watch it here: https://youtu.be/NPPj6Tl4MIc
Through the music, Tourism Authority of Thailand showcase travel that reflected Thailand’s abundant natural resources, clement climate all year round, and diversity of ecosystems and landscapes, all of which are conducive to every style of travel in any season. Most noticeably, the hallmark of Thailand is its cultural attractions, friendly people, delectable cuisine, and unique way of life.
Music is an international language which connects people together despite their different tongues. ‘When music from one culture is shared with people from another, they get a meaningful glimpse into another way of life.’ Reflecting this fact is the music by the Biggles Big Band, which binds people and their travels together.
Their theme is characterised by sustainable eco-friendly and carbon neutral travel, compensation for reduction of travel-related greenhouse gas emissions, and connection with local community tourism, known as the ‘BCG Tourism & Happy Model’. Under this model, every sector of Thailand’s tourism industry focuses on upgrading its tourism activities to adhere more to the principle of sustainability, in line with international economic development and the potentially increasing number of eco-tourists.
Let us experience Thailand’s new tourism concept inspired by the ‘BCG Tourism & Happy Model’—an innovative eco-friendly approach to tourism designed to mitigate negative impacts on the earth and society. Let us find out about tourism that fills every heart with enjoyment and merriment for all lifestyles—be it chilling-out, food-sampling, adventurous, historical, or health-conscious.
To promote Thailand as a sustainable and responsible holiday destination, TAT Stockholm office, will be organizing “Meaningful Travel Showcase” to increase awareness among Nordic travelers and showcase ongoing sustainable projects in Thailand. The press meeting will be organized on 15 August 2023 in Copenhagen and 17 August 2023 in Stockholm.
For more inspiration and traveling to Thailand information, please visit www.thecoloursofthailand.com
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Kantara S. Olofsson
Public Relation & Communication Coordinator
Tourism Authority of Thailand (TAT)
Stockholm Office
Drottninggatan 33 GF
111 51 Stockholm Swedenhttps
Founded in 1960, the Tourism Authority of Thailand (TAT) was the first organization in Thailand with a special responsibility to promote tourism in the country. TAT in Stockholm was established in 2002 and is responsible for the Nordic and Baltic countries. TAT provides travel information to the public, travel agencies and media and also works to encourage residents in the Nordic and Baltic countries to travel to Thailand. Read more at www.tourismthailand.org
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