Amazing New Chapters: ‘The Journey to Sustainability’

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Watch it here:  https://youtu.be/NPPj6Tl4MIc

 

Through the music, Tourism Authority of Thailand showcase travel that reflected Thailand’s abundant natural resources, clement climate all year round, and diversity of ecosystems and landscapes, all of which are conducive to every style of travel in any season. Most noticeably, the hallmark of Thailand is its cultural attractions, friendly people, delectable cuisine, and unique way of life.

 

Music is an international language which connects people together despite their different tongues. ‘When music from one culture is shared with people from another, they get a meaningful glimpse into another way of life.’ Reflecting this fact is the music by the Biggles Big Band, which binds people and their travels together.

 

Their theme is characterised by sustainable eco-friendly and carbon neutral travel, compensation for reduction of travel-related greenhouse gas emissions, and connection with local community tourism, known as the ‘BCG Tourism & Happy Model’. Under this model, every sector of Thailand’s tourism industry focuses on upgrading its tourism activities to adhere more to the principle of sustainability, in line with international economic development and the potentially increasing number of eco-tourists.

 

Let us experience Thailand’s new tourism concept inspired by the ‘BCG Tourism & Happy Model’—an innovative eco-friendly approach to tourism designed to mitigate negative impacts on the earth and society. Let us find out about tourism that fills every heart with enjoyment and merriment for all lifestyles—be it chilling-out, food-sampling, adventurous, historical, or health-conscious.

 

To promote Thailand as a sustainable and responsible holiday destination, TAT Stockholm office, will be organizing “Meaningful Travel Showcase” to increase awareness among Nordic travelers and showcase ongoing sustainable projects in Thailand. The press meeting will be organized on 15 August 2023 in Copenhagen and 17 August 2023 in Stockholm. 

 


For more inspiration and traveling to Thailand information, please visit  www.thecoloursofthailand.com

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Kantara S. Olofsson

Public Relation & Communication Coordinator

Tourism Authority of Thailand (TAT)

Stockholm Office 

Drottninggatan 33 GF

111 51 Stockholm Swedenhttps

www.thecoloursofthailand.com
 

 

 

Om Thailändska Turistbyrån
 Tourism Authority of Thailand (TAT) grundades 1960 och var den första organisationen i Thailand med särskilt ansvar att främja turismen i landet. Thailändska Turistbyrån i Stockholm etablerades 2002 och ansvarar för de nordiska och baltiska länderna. Thailändska Turistbyrån tillhandahåller reseinformation till allmänheten, resebyråer och media och arbetar även för att uppmuntra invånare i de nordiska och baltiska länderna att resa till Thailand. Läs mer om Thailändska Turistbyrån på www.tourismthailand.org.

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