Thailand kicks start Visit Thailand Year 2023: Amazing New Chapters in the Nordic and Baltic market
To kick off Amazing New Chapter 2023, Tourism Authority of Thailand (TAT) in an honour of Mr. Siripakorn Cheawsamoot, Deputy Governor of Tourism Authority of Thailand together with Thai representatives had the pleasure of joining MATKA 2023 Travel Fair in Helsinki during 19 – 22 January after 2 years pause due to pandemic. TAT took this opportunity to strategize upcoming campaign with major tour operators in Finland and Baltic markets. MATKA, the biggest travel fair in Nordic countries has welcomed over 900 companies from 70 different countries and more than 50,000 visitors this year.
(Mr. Siripakorn Cheawsamoot, Deputy Governor of Tourism Authority of Thailand, Mrs. Orn Doungchan, Director of TAT Stockholm Office, Mr. Mongkol Wattaro, Deputy Director of Tourism Authority of Thailand Stockholm Office together with Thai performers)
Moreover, TAT also held Networking Lunch Visit Thailand Year 2023 in Stockholm on 20 January. Attended by major tour operators and airlines, Visit Thailand Year 2023 Networking Lunch was an opportunity to discuss Thailand’s direction as well as exchanging ideas to stimulate traveling during this summer and winter 2023/2024.
Tourism Authority of Thailand and partners
“I am pleased to be here in Finland and Stockholm to warmly welcome Nordic travellers back to Thailand. Last year we had over 11.8 million visitors. TAT sincerely appreciates for the “work from heart” (while we work from home) that you were partly contribute to our success of and that we will further strengthen our cooperation with our partners. With “Visit Thailand Year 2023: Amazing New Chapters” campaign, TAT will continue to emphasis on the development of sustainable tourism in Thailand together with the “Meaningful travel” experience. We will drive Thai tourism towards world class destination in both Responsible tourism (RT) and Digital tourism (DT). Nevertheless, we would like to invite you to discover more of Thailand beyond your favourite beach and winter holiday destination.” Say, Mr. Siripakorn Cheawsamoot, Deputy Governor of Tourism Authority of Thailand.
TAT has also introduced new Fast Forward strategy A-B-C-D:
A – Airline Focus to continue the collaboration with the leading airlines.
B – Big Cities and Beyond to penetrate new markets in major and secondary cities.
C – Collaboration is Key to work with new partners including tour operators, travel agency and online travel providers
D – Destination for ALL to promote Thailand as an “All-year round Destination”
TAT strengthens “Visit Thailand Year 2023” underlining the kingdom’s soft power foundations and experience-based tourism, key strategies being elevating supply and sustainable standards and raising awareness among stakeholders in Thailand about the importance of hospitality to all visitors for an excellent experience. In 2019, Thailand had over 40 million tourists. This year TAT expects to welcome 25 million international tourists.
For more inspiration for traveling to Thailand, please visit our website www.thecoloursofthailand.com.
Youtube : Amazing Thainess
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Kantara S. Olofsson
Public Relation & Communication Coordinator
Tourism Authority of Thailand (TAT)
Stockholm Office
Drottninggatan 33 GF
111 51 Stockholm Swedenhttps
Founded in 1960, the Tourism Authority of Thailand (TAT) was the first organization in Thailand with a special responsibility to promote tourism in the country. The Thai Tourist Office in Stockholm was established in 2002 and is responsible for the Nordic and Baltic countries. The Thai Tourist Office provides travel information to the public, travel agencies and media and also works to encourage residents in the Nordic and Baltic countries to travel to Thailand. Read more at www.tourismthailand.org
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