Appointment of chief executive officer

APPOINTMENT OF CHIEF EXECUTIVE OFFICER Transcom WorldWide S.A., the European call center specialist, today announced the appointment of Keith Russell as President and Chief Executive Officer. Mr Russell will take up his new role by late August, at which time Vigo Carlund, who has been acting as temporary President and Chief Executive Officer of Transcom for the last two and a half years, will step down. Mr Carlund will continue in his full time role as President and Chief Executive Officer of Industriförvaltnings AB Kinnevik, Transcom's former parent company. Mr Russell joins Transcom from British Sky Broadcasting (BSkyB), where he held various senior positions since his appointment as Commercial & Business Development Manager for BSkyB's installation business in 1997, and has extensive experience in the field of customer relationship management (CRM). In 2000, he became Call Center Operations Director for Sky Services, and since then has been responsible for all BSkyB's customer call center operations, which employ more than 7,000 staff. Prior to joining BSkyB, Mr Russell worked for PolyGram Records and Electronic Data Systems. Vigo Carlund, CEO of Transcom WorldWide, commented: "Russell brings extensive technical knowledge and a strong management track record in the CRM industry, as well as an understanding of fast growing and dynamic businesses where the rapid implementation and maintenance of excellent customer relationships are critical. He is the ideal appointment to manage Transcom's ongoing growth and development, which will include continuing investment in geographical expansion and increased capacity, as well as further efficiency gains." For further information please contact: Vigo Carlund, President and CEO +46 8 562 000 00 Matthew Hooper, Investor & Press enquiries +44 20 7321 5010 Transcom WorldWide is a rapidly expanding Customer Relationship Management (CRM) solution provider, with 27 call center operations employing more than 6,300 people in 16 countries - Luxembourg, Sweden, France, Denmark, Germany, Finland, Italy, Switzerland, Norway, the Netherlands, Spain, Austria, Morocco, Estonia, Latvia and Lithuania. The company provides CRM solutions for companies in a wide range of industry sectors, including telecommunications and e-commerce, travel & tourism, retail, financial services and utilities. Transcom offers clients a broad array of relationship management services, including inbound and outbound call handling, Interactive Voice Response, Internet Services, e-mail processing and fax broadcast. Client programs are tailor-made and range from single applications to complex programs, which are offered on a country-specific or international basis in up to 38 languages. Transcom WorldWide S.A.'A' and 'B' shares are listed on the NASDAQ National Market under the symbols TRCMA and TRCMB and on the Stockholmsbörsen O-List under the symbols TWWA and TWWB. ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2002/05/16/20020516BIT00900/wkr0001.doc http://www.waymaker.net/bitonline/2002/05/16/20020516BIT00900/wkr0002.pdf