Olympia Tools appoints new national sales manager

Olympia Tools, distributors of the Roughneck brand of hand tools and workwear, has strengthened its sales function with the appointment of a new national sales manager. Darren Hicks joins the business in the strategically important position and is tasked with helping Olympia Tools to increase penetration for the Roughneck brand across the builder’s merchant, DIY and garden centre markets. Darren brings with him a wealth of impressive and highly relevant experience having spent 25 years in trade-focused sales roles. Prior to joining Olympia Tools, he was UK sales manager at Master