Tyre death rise reinforces time for a change

In stark contrast to a steady decline in recent years, the number of people killed or seriously injured in a tyre related accident increased sharply in 2011.

The alarming figures released today (27th September) from the Department for Transport, just days ahead of October’s tyre safety month, reveal that 205 people were killed or seriously injured in an accident where illegal, defective or under-inflated tyres were a contributory factor.

Worryingly, the shocking statistic is an eight per cent rise on the previous year’s figures and goes against a year-on-year decrease since TyreSafe was formed.

“These latest figures are very disturbing, especially given that the number of casualties in all road accidents also rose for the first time in many years. It really does reinforce the need for drivers to regularly inspect their tyres to make sure they are safe and legal. October’s tyre safety month is the perfect opportunity to carry out some basic tyre checks and help put a stop to this needless loss of life,” said Stuart Jackson, chairman, TyreSafe.

As part of October’s campaign, hundreds of garages and tyre retailers across the UK will be offering free tyre safety checks. TyreSafe is also asking drivers to take a pledge via its Facebook page, to check their tread depth.

Despite the tyre industry’s ongoing efforts to educate drivers about the importance of regular tyre maintenance, the level of neglect continues to be a problem. Indeed, during 2011 the AA and RAC attended more than 825,000 tyre related breakdowns between them alone.

“We’re aware that in these ongoing tough economic times, some drivers are running their tyres longer than normal or perhaps switching to part worn tyres when they need replacing. But our message is clear. You can’t compromise or take chances with tyre safety. By trying to save a few pounds, you could actually pay a much higher price in the long-run. By spending just a few minutes each month to check the condition of your tyres, not only can it actually help you to save money, but more importantly it will help keep you safe during the treacherous winter months,” added Jackson.

For more information about TyreSafe and tyre safety month, visit www.tyresafe.org

Notes

Road Casualty Data taken from the Department for Transport’s Road Casualties in Great Britain reports, 2006 – 2011, Article 4, table 4a.

TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.

In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.

TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.

TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.

TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.

Useful Links
TyreSafe – www.tyresafe.org
Twitter – www.twitter.com/tyresafe @TyreSafe
Facebook – www.facebook.com/tyresafeuk
YouTube - www.youtube.com/user/TyreSafe
Flickr – www.flickr.com/tyresafe

PR Contact

Danny Rughoobeer
Red Marlin
danny@redmarlin.co.uk
T 01926 333245
M 07739 878365

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