Tyre safety month treads new ground
TyreSafe’s annual tyre safety campaign in October has reached new levels of industry participation helping to make the UK’s roads safer as winter takes hold.
A record amount of printed point-of-sale material, including 200,000 leaflets and posters, were distributed to those in the tyre industry, particularly to participating tyre retailers and workshops offering free tyre safety checks to car owners.
Educational material was also made available to download from TyreSafe’s website, which highlighted to customers the ‘Time for a change?’ theme, whereby the not-for-profit organisation was advising motorists to check their tyres to see if they needed replacing.
Stuart Jackson, chairman, TyreSafe, said: “Tyre safety month gets bigger and better every year and our thanks go to everyone that supported it. It really is a great opportunity for anyone connected to the tyre industry or who has an interest in road safety to highlight the tyre safety message.”
“However, if you were unable take part this time then be sure to visit our website www.tyresafe.org whenever you can so that you’re the first to know what we have planned next year when it’s announced later in 2013.”
Among those playing a key role in lending their support to the month-long initiative by distributing leaflets and advice at a locally held event were Thurrock Council Emergency Planning Team, Tendering District Council and Essex County Fire and Rescue Service.
Meanwhile, Cheshire Fire Service held 14 tyre safety awareness days at supermarkets, shopping centres and DIY stores across the county.
Yet another emergency service getting involved was Sussex Police which carried out tyre checks on cars parked at Gatwick Airport, including the staff car park. A TyreSafe leaflet and a Sussex Safer Roads Partnership notice warning of a defective tyre was placed on vehicles which needed it.
The south coast constabulary also spread the message far and wide with stands at shopping centres and also by tapping into its links with Neighbourhood Policing Officers and local parish councils to help distribute leaflets.
Also, continuing their close involvement with TyreSafe was Cumbria Constabulary which held a series of activities across the region.
West Berkshire Council also organised a tyre safety awareness display at Kennet Shopping Centre in Newbury, which was supported by members from its road safety team, as well as Thames Valley Police and the local fire service.
“Organisations the length and breadth of Britain got behind tyre safety month helping to make it a fantastic success,” added Jackson.
For more information about TyreSafe and tyre safety, visit www.tyresafe.org.
TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.
In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.
TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.
TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.
TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.
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