TyreSafe welcomes timely partnership boost

Just weeks before the start of this October’s tyre safety month, the campaign has received a further boost with the news that Staffordshire Safer Roads Partnership is to become an official supporter of TyreSafe. By supporting the not for profit organisation and its campaigns, residents of Staffordshire, Stoke on Trent and drivers passing through the county will receive a host of advice and information about the importance of correct tyre care and maintenance in a bid to help keep them safer on the road.

“TyreSafe is delighted to receive the support of Staffordshire Safer Roads Partnership, particularly as they play such an important role in promoting safer motoring in the region,” explained Stuart Jackson, chairman, TyreSafe. “And the timing couldn’t be better with October’s tyre safety month fast approaching. The support of such an influential and respected road safety partner is crucial in helping to educate drivers about the need to look after their tyres properly.”

Staffordshire Safer Roads Partnership was established in 2001 with the aim of reducing road casualties and improving road safety. The partnership now includes the county’s police force, fire and rescue service and councils among others. By consulting with local communities and using data to identify and target specific problems, the organisation seeks to make its roads safer through a number of education, training and enforcement initiatives.

Cllr Mike Maryon, Staffordshire County Council’s Cabinet Member for Highways and Transport, said: “We are very proud both of our road safety work and road safety record here in Staffordshire, but every accident is one too many.

“Simple steps like checking tyre pressure to make sure your vehicle is roadworthy help make every journey as safe as possible”.

During this year’s tyre safety month, the partnership will be running a number of awareness activities designed to encourage drivers to check the condition, pressure and tread depth of their tyres. Utilising many of TyreSafe’s campaign materials, the partnership will also be calling on local drivers to ‘take the 20p pledge’ – an initiative soon to be launched by TyreSafe which encourages drivers to sign up to a Facebook page committing to check their tread depth using a 20p coin.

“As we approach the wettest months of the year, it’s more important than ever that drivers make sure their tyres are safe and legal,” continues Jackson. “By taking the pledge or even visiting your local tyre dealer for a free tyre safety check you can be safe in the knowledge that your tyres are in the best possible condition to transport you and your loved ones throughout the winter safely.”

For more information about tyre safety or to take the 20p pledge visit www.tyresafe.org.

Notes
TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.

In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.

TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.

TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.

Useful Links
TyreSafe – www.tyresafe.org
Twitter – www.twitter.com/tyresafe @TyreSafe
Facebook – www.facebook.com/tyresafeuk
YouTube - www.youtube.com/user/TyreSafe
Flickr – www.flickr.com/tyresafe
Staffordshire Safer Roads Partnership – http://www.staffssaferroads.co.uk/

PR Contact
Danny Rughoobeer
Red Marlin
danny@redmarlin.co.uk
T 01926 333245
M 07739 878365

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