TYRI delivers custom made lighting in collaboration with Massey Ferguson

TYRI, industry leader in lighting for heavy vehicles, are proud to have successfully worked alongside Massey Ferguson to create exclusive custom lighting for their new tractor series. TYRI develop the lighting to create character features as well as brand recognition in the design of Massey Ferguson’s new range as well as delivering on performance.

The requirement was to produce quality headlights and work lights both in halogen and LED with an "automotive style" look. The lighting would be part of the brand-based communication in the tractor series' design. As standard practice in the automotive industry – lighting is used to develop the character-generating features that create brand recognition in the details of the design. To make this possible, TYRI was consulted early in the design process and invited to their start-up meeting in Beauvais, France, where Massey Ferguson's headquarters and design centres are located. During the process, frequent reconciliation meetings were held both on site in France, but also in Sweden and via virtual meetings.

– This project was a prestigious assignment for TYRI. Massey Ferguson is one of the world's leading manufacturers of tractors and we know that they place have very high demands on their suppliers. TYRI was given the chance to be involved from the start of the project, developing the lighting for a new tractor series, ensuring it added value and increased the overall user experience of the tractor. A very exciting assignment, says Sibylle Naumann-Edgren, Area Sales Manager at TYRI.

For further information please contact Annette Brown, TYRI Marketing Manager UK O: +44 (0) 1756 700 568 | Ext: 208 | annette.brown@tyri.co.uk | www.tyrilights.com