Aalto University School of Economics Thesis: Four out of five consumers have positive attitudes toward mobile marketing
One of the largest consumer studies in Finland concerning mobile marketing has published in Aalto University School of Economics. According to an extensive study, which looked into how consumers perceive mobile marketing, Finnish consumers are beginning to embrace SMS based mobile advertisements. Respondents feel positive toward received mobile advertisement and believe that theyprovide useful information. According to the study, four out of five (84%) Finnish consumers have positive attitudes toward advertisements received on hand‐held devices. Every tenth consumer has a negative attitude.