About Us

Founded by passionate opticians in 1998, Vision Direct was the UK’s first online-only contact lens supplier. Thanks to a winning strategy of single-minded customer focus, it is now Europe’s leading online contact lens retailer (£90.8m revenue in 2019), employing more than 210 people across three countries. Vision Direct’s focus on quality products, speedy delivery and an award-winning customer service has made it the trusted choice of close to 1.5m customers, who now enjoy top brands at prices up to 45% cheaper than high-street opticians. It continues to lead the online contact lens industry after being the first to stock more than 10m items, raise the cut-off time for next day UK delivery to 9PM and launch a 24/7, seven-day-a-week, customer service support in English speaking markets. Vision Direct’s commitment to helping people save on their eye care every month, matched with exceptional service has rewarded the company with a 4.8 rating on TrustPilot based on over 77,000 reviews. For more information, visit visiondirect.co.uk, or follow us on Facebook, Twitter and Instagram.