Vision Direct enters high street thanks to new partnership with optician David Clulow

• Vision Direct and high street optician David Clulow announce their partnership, which will include an exclusive free eye test package available at a 50% discount
• The online retailer reinforces their presence in the UK, reaching a customer target that has traditionally been loyal to high street opticians

Vision Direct, Europe’s leading online contact lens supplier, is proud to announce their new partnership with preeminent brand and UK Optical Group David Clulow. This innovative collaboration will allow contact lens wearers to enjoy a unique half-price offer on an exclusive eye health package, including an eye test and contact lens check-up at any of the David Clulow optical stores around the UK.

This two-service offering costs £50 but is available at £25 for Vision Direct customers only.Over the last 20 years, the online contact lens retailer has offered various features to ease the eye care routine of its customers: from next day delivery (at no cost on orders over £49) and lower prices on trusted contact lens brands, to their 365-day guarantee and reorder reminder functionality.

But Vision Direct has always had eye care at the core of its service, having been founded and led by a team of expert opticians and working with knowledge coaches that deliver expert training to their experienced customer advisors. The David Clulow partnership will enable the retailer to take its amazing service to the next level, as its thousands of customers can benefit from receiving premium eye exams and consultations too.While they run their activity in separate spheres, the two partners share the same crucial mission to provide best-in-class eye care to their customers through expert advice and personalised service.

With their decades of experience and advanced technology, the David Clulow shops offer thorough eye examinations that include a series of tailored tests, in particular free retinal screenings to examine the health of the inner eye for any potential conditions. On its side, Vision Direct regularly informs its customers of new information, guidelines and recommendations to ensure greater eye health, with the professional advice of its own in-house opticians. On top of unbeatable delivery speeds and an extensive range of all the top brands of contact lenses at affordable prices, the online store also offers a wide range of eye care and treatment products to address your individual needs, from eye drops, multipurpose solutions and vitamins.

Michael Kraftman, CEO of Vision Direct, said: “For the last 20 years, we have been offering our customers an incredibly streamlined service, with quick access to their contact lenses in letterbox-friendly packages, 24/7 customer care and fantastic discounts on their favourite brands. As part of our constant goal to tailor our business to best serve lens wearers’ needs, we decided to take a step back and join them at the very first stage of the journey: eye tests and contact lens fittings. But we wouldn’t settle for anything other than premium, so we are delighted to partner with experienced opticians David Clulow to offer a unique, premium eye health package available at half the cost to all Vision Direct customers.” 

The new partnership comes as a natural step for the online retailer, whose infrastructure has been growing within Europe over the last 10 years, with acquisitions across the Continent and establishing warehouses in Girona (Spain) and Amsterdam (The Netherlands). With the benefits of two decade’s worth of insight, data and research on lens wearers’ habits and behaviours, Vision Direct now aim to maximise their offering by infiltrating the high street.

Stefano Melani, General Manager of Luxottica Retail UK adds: “Ever since our start nearly 60 years ago, we have never ceased to give our customers access to top of the range eye products, from designer glasses and sunglasses to first-class contact lenses, as well as the latest technology in eye examination to ensure thorough tests and screenings. Thanks to our new partnership with Vision Direct, we are able to expand our offers and combine the powers of the high street and the online world. With their competitive pricing, great customer service and high quality contact lens portfolio, Vision Direct is quite simply the perfect partner to strengthen our own virtual presence.”

This new partnership between Vision Direct and David Clulow will allow the two brands to implement a holistic approach to a degree never seen before, for the greater benefit and better eye care of their joined customer base.
 

For more information please contact:

Clara Sanzol
Vision Direct PR Executive

clara.sanzol@visiondirect.es
+44 (0)7873 76 9580

About us

Founded by passionate opticians in 1998, Vision Direct was the UK’s first online-only contact lens supplier. Thanks to a winning strategy of single-minded customer focus, it is now Europe’s leading online contact lens retailer, employing more than 210 people across three countries. Vision Direct’s focus on quality products, speedy delivery and an award-winning customer service has made it the trusted choice of close to 1.5m customers, who now enjoy top brands at prices up to 45% cheaper than high-street opticians. It continues to lead the online contact lens industry after being the first to stock more than 10m items, raise the cut-off time for next day UK delivery to 9PM and launch a 24/7, seven-day-a-week, customer service support in English speaking markets. Vision Direct’s commitment to helping people save on their eye care every month, matched with exceptional service has rewarded the company with a 4.8 rating on TrustPilot based on over 77,000 reviews. For more information, visit visiondirect.co.uk, or follow us on Facebook, Twitter and Instagram.

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