Moose on the Move: Sweden’s Ancient Migration Goes Viral
A live slow-TV broadcast that’s helping to boost viewers’ mental wellbeing, Sweden’s Great Moose Migration is currently being streamed live 24 hours a day until 6th May. In 2024, the broadcast attracted 9 million viewers, and the dedicated Facebook group – “Those of us who love the Great Moose Migration on SVT !” – now boasts over 78,000 members.For comparison, Mr Bates vs The Post Office – UK´s ITV most-watched drama of 2024 – drew 9.2 million viewers in its first week