Sweden, the land of IKEA, ABBA, Meatballs and…Mythology?
Over a half (59%) of Brits connect Sweden with Eurovision legends ABBA. · Brits are missing out on Sweden’s rich culture, with only a fifth (21%) aware of Swedish folklore and less than a sixth (14%) of the nation’s mythological heritage. · Over half (57%) take walks in nature to escape everyday life. · Visit Sweden invites travellers to the forests of Sweden to discover the home of the nation’s folklore with chilling new audio story by international bestselling author John Ajvide Lindqvist. 28th September 2022: New research from Visit Sweden reveals that IKEA, pop group ABBA