Visit Sweden is a marketing company owned by the Swedish government. It is a national tourism organization to promote the destination Sweden to increase the country's attractiveness that contributes to tourism consumption, export earnings and employment. Visit Sweden works together with the Swedish tourism industry to effectively reach the most desired target groups for long-term sustainable tourism. Visit Sweden is based in Stockholm with local representation in several foreign markets. Visit Sweden has close to 50 employees. www.visitsweden.com/corporate
Senior PR Manager UK - For other countries news and press contact select from the drop-down menu top right.
Country Manager & Head of PR USA
Corporate Communications Officer
We're thrilled by the tremendously positive response which has genuinely taken us by surprise. While we knew it was a compelling campaign with a playful twist, the speed at which it has been embraced has been remarkable.
If people struggle to separate our two countries, we need to help them. We can’t change the names of our nations, but we can become more distinct. Switzerland is often referred to as the pinnacle of luxury - however, Sweden offers luxury of a different nature, and these differences, in all of their beauty, are what we want to showcase
"This is a great way to influence people around the world to use less water."
