Visma strengthens HRM offering with acquisition of Flex Applications

Visma acquires Flex Applications, provider of HRM software to Nordic businesses.

“Flex Applications is a company we’ve followed for a long time, and we’re impressed by their strong solutions within HRM software. We are very pleased to finally be able to welcome them to the Visma family”, says Carola Lissel, Strategy Director of Visma Sweden.

Flex Applications was founded in 1990, has 140 employees and achieved revenue of SEK 163 million in 2021. Headquartered in Örebro, Sweden, the company provides software within personnel administration to large and mid-sized private companies in Sweden, Norway, Denmark and Finland.

“Joining the Visma family has been a strategic decision with the aim of creating the best foundation for our future development, and it was made with great care. Above all, it was about Visma really knowing our industry. In addition, it is a robust and stable player with a long-term focus, that I fully trust”, says Björn Jareblad, CEO of Flex Applications.

Flex Applications will continue to operate as an independent company, under the same name and management as today.

Acquisition number 36

With the Nordics as base, Visma has grown to become one of Europe's leading suppliers of cloud-based software (SaaS) to both the private and public sector.

In 2022, this position has been further strengthened by organic sales growth and new acquisitions, with Flex Applications becoming Visma’s 36th acquisition so far this year.

“A common denominator for companies Visma acquires is that they deliver successful cloud services with high customer satisfaction that have significant growth potential. As a well-run company with strong niche products, Flex Applications further strengthens Visma’s growth strategy”, says Lissel.

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