Volkswagen viral video set new world record: The Fun Theory is the most viral video of all time

This week a new world record was set when “The Piano Stairs”, one of three short films in Volkswagen Sweden’s latest campaign “The Fun Theory”, secured first place on The Viral Video Chart, the list describing world’s most viral videos. By taking the top spot The Piano Stairs is the film that has been forwarded and shared the most in the history of the Internet.The Fun Theory is the initiative where Volkswagen Sweden wants to encourage people to come up with fun filled ways to “do good”. For inspiration, Volkswagen Sweden, in collaboration with ad agency DDB, published three entertaining