Transsexuals for a less lonely Sweden

Sweden is considered the loneliest country in the world. In order to do something about this, Swedish coffee manufacturer Löfbergs, decided to lend their entire marketing spend to transsexuals, bird-aficionados and people looking for the Great Lake monster – to help them recruit members to their associations. Because flourishing associations means a less lonely Sweden.Millions of Swedes are active members of at least one association. But a survey from Statistics Sweden show that many associations are risking extinction due to decreasing membership numbers *. That is why Löfbergs have chosen