The European printing industry needs a rapid renewal
The growth of digital media and the resulting decline in print runs, together with rising raw material costs and increased pressure from Asian competitors have put European printers in a tight spot. A VTT study on the current state of the industry and its future challenges shows that these companies need urgent actions in order to remain competitive. For a decade now, the graphic and printing industry has been shaken by a considerable structural upheaval. The growth of digital media has upset the operating environment of the printing industry, driving businesses to merge and to cut