VTT: Virtual and augmented reality technologies influence consumers’ eating experiences

Could health-promoting foods be made more appealing by using digital tools to enhance consumers’ eating experiences? VTT Technical Research Centre of Finland has used Virtual Reality (VR) to amplify such experiences. VR immersion had significant effects on brain signals and consumers’ evaluations of the pleasantness of their eating situation and emotional responses. Healthy and nutritious foods are one of the key elements that support vitality and wellbeing. Health-promoting foods can be made more appealing by using digital tools to enhance food properties and the consumer experience.