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VTT introduces an ecological light scattering film for brand protection, packages and consumer products

VTT Technical Research Centre of Finland has developed printable holographic-like film technology for plastic-based and fibre-based packages, enabling cost-effective and environmentally friendly dynamic printing. This allows wrappings, mobile phones, CD jewel cases and laptops to be given an attractive new look. The technology is suitable for mass production and can be integrated into existing printing presses. Iscent Oy, a new Finnish enterprise, is commercialising the technology jointly with VTT.Applications of the technology include the ability to label genuine brand products with a

The European printing industry needs a rapid renewal

The growth of digital media and the resulting decline in print runs, together with rising raw material costs and increased pressure from Asian competitors have put European printers in a tight spot. A VTT study on the current state of the industry and its future challenges shows that these companies need urgent actions in order to remain competitive. For a decade now, the graphic and printing industry has been shaken by a considerable structural upheaval. The growth of digital media has upset the operating environment of the printing industry, driving businesses to merge and to cut

VTT Technical Research Centre of Finland: Print products only account for approximately 1% of the climate impacts of consumption by households

The greenhouse gas emissions produced by a single newspaper during its entire life cycle correspond to a car journey of approximately one kilometre. The carbon footprint of a book bought from a store is equivalent to the greenhouse gas emissions of a car journey of approximately 7 kilometres. The research gives information about the environmental impacts’ magnitude related to products of the print products’ group.VTT Technical Research Centre of Finland recently published a study on the carbon footprint and other environmental impacts of newspapers, magazines, photo books, books, and

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