Wahl Extends Successful “Real Guys, Real Grooming” Campaign
Award-winning campaign adds behind-the-scenes videos of Minor League Baseball
Wahl, the leading manufacturer of men’s hair clippers and trimmers, continues to give men’s grooming a dose of reality—and this time around it’s personal. The men’s grooming leader’s Real Guys, Real Grooming campaign—a series of documentary-style ads and videos that show how real guys groom—continues to tell the story of the LumberKings, a minor league baseball team from Clinton, Iowa. The series featured on WahlGrooming.com, which started with documenting the players’ pursuit of their dream and the brotherhood of the team, now shows what real commitment from real guys really looks like.
“Response about the campaign has been phenomenal,” said Steve Yde, marketing director for Wahl Clipper Corporation. “Wahl is and always has been about real guys. The LumberKings are an exciting story because they resonate with anyone out there who can appreciate working hard to get what you want. That’s what this campaign is about—working hard and looking your best along the way because in life, every day is game day.”
The evolution of Wahl’s Real Guys, Real Grooming campaign includes a new 30-second ad and three new videos that focus on success on and off the field. Two of the videos communicate the connection between looking good, feeling good and playing good. No Off Season follows three players, catcher Tyler Marlette, pitcher Tyler Pike and outfielder Jabari Henry*, as they train in their home towns and prepare for next season. Game Face looks behind-the-scenes at what it takes to prepare the field and players for a game and series. Healthy Cut shows the softer side of real by capturing seven of the LumberKings players and coaches shaving their heads to raise money for St. Baldricks and childhood cancer research.
Produced by HY Connect, a full-service advertising agency with offices in Milwaukee and Chicago, the Real Guys, Real Grooming campaign won a 2013 New Media Award from the New Media Institute. The award recognizes the campaign based on its innovative approach as well as its content and design.
In addition to demonstrating how real guys get ready every day, Wahl’s Lithium Ion grooming tools (hair clippers and facial hair trimmers) are featured in the campaign, emphasizing their ability to provide the endurance and power guys need for life on the road, in the locker room and everywhere in between.
To see the complete series of Real Guys, Real Grooming videos, visit WahlGrooming.com.
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*As a result of his success, Jabari Henry has already moved up to the High Desert Mavericks.
About WAHL
Now in its 95th year, Wahl Clipper Corporation is an international industry leader in the manufacturing of products for consumer personal care and animal grooming as well as the professional beauty and barber salon trade. Headquartered in Sterling, Ill. WAHL products are available in 165 countries and employs some 2,000 people worldwide. For more information about WAHL, visit wahl.com.
For more information please contact:
Sharon Boeldt; (414) 225-9582; sboeldt@hyc.com
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