Wahl is and always has been about real guys. The LumberKings are an exciting story because they resonate with anyone out there who can appreciate working hard to get what you want. That’s what this campaign is about—working hard and looking your best along the way because in life, everyday is game day.

“Minor league baseball is about hard work and dedication—the same things Wahl represents and has represented for nearly 100 years. While other men’s grooming campaigns out there focus on the glory, ours is about the journey, and the preparation that comes with it.”

“This campaign is honest, hardworking and American—all things that have made Wahl the iconic brand it is today. And the fact that Wahl and Wahl employees have been supporting the LumberKings for years makes this effort all the more authentic and meaningful.”

“This contest is a way for men to come forward and share in Wahl’s mission to celebrate all things facial hair,” said Steve Yde, marketing director for Wahl. “It’s evident all our finalists are winners, as the gift for grooming is written all over their faces; however, only one could be named the champion and we’re proud to have Andrew represent the brand as Wahl Man of the Year.”

Research shows that guys don’t want to wait for their monthly appointment to keep the look and length of their hair maintained. And with the tools available today, they’re realizing they don’t have to.

In today’s culture of convenience, guys want to cut their hair on their terms. That’s why we’re continuing to develop new and better tools that not only expand the boundaries of home haircutting, but make the process faster and easier.

“Our consumer research helped glean specific conditions and targeted pain areas commonly treated and benefitted by therapeutic massage,” says Steve Yde, Wahl Marketing Director. “In order to be as helpful as possible, we used these findings to decide what went on the site.”

“Our massager line is unique, innovative and helpful in meeting consumer needs,” says Yde. “The website serves as an easy to use guide on each product and the purpose that they serve, helping ensure the right product is purchased. And because nothing like this has ever existed before, the site is truly one-of-a-kind.”