WAHL LAUNCHES LIFESTYLE WEBSITE WAHLMASSAGERS.COM
First of its kind website provides pain management solutions at consumer’s fingertips
STERLING, ILL. (April 2, 2012) – The number of people in pain continues to grow at an astonishing rate. Currently, more than 76 million Americans bear the burden of chronic pain, and many are looking for alternative ways to cope with their condition. Wahl refuses to stand by and watch as chronic pain is ‘tolerated’ and instead is helping to fight the battle by offering up a new resource, wahlmassagers.com.
“Our consumer research helped glean specific conditions and targeted pain areas commonly treated and benefitted by therapeutic massage,” says Steve Yde, Wahl Marketing Director. “In order to be as helpful as possible, we used these findings to decide what went on the site.”
This website is the first of its kind to offer effective solutions for pain management and sheds a new light on the unfamiliar world of therapeutic hand-held massage. A new study published in Science Translational Medicine recently confirmed what was initially suspected – that massage therapy can be associated with muscle recovery and, potentially, muscle growth – and since its release, there has been buzz surrounding the many methods and health benefits of massage. Now, those interested in researching this information need only to look to wahlmassagers.com.
People look at pain management in one of two ways – through the conditions they have or the part of the body that is in pain. This new site is designed to match specific conditions and targeted areas of the body with the recommended massager, helping educate and ensure the chosen massager will provide the best results for individual needs. In addition to providing the perfect pairings between massagers and users, the site also has key features such as:
Why Massage: Here, visitors will find a wealth of knowledge about the health benefits of massage. In addition there are massage techniques and tips to relieve pain.
Product Guide: When it comes to therapeutic massage, the average person doesn’t always know what is right for their individual application. In this section, Wahl shows off their hand-held massager expertise, sharing overviews of each product and their suggested uses. For example, while Heat Therapy is great for knees and major joints, the Deep Tissue Percussion is useful for upper back pain. Smaller massagers, such as the Mini Therapy, can treat hands, arms and heads. However, it is always wise to consult a physician, pharmacist or nurse practitioner for serious conditions and injuries.
Massage Guide: This portion of the site addresses everything from neck and back, providing useful information on what is right for each individual. Whether dealing with Fibromyalgia, Arthritis, sports injuries or Chronic Pain – the website provides background information on how massage is helpful. In addition, aches and pains are demonstrated by red zones and once clicked upon; provide recommendations on product and directions on how to use it within that specified area.
Testimonials: This section flows throughout the site and offers up words of wisdom from Wahl massager users and their experiences. Allowing consumers to read and share what works for them when it comes to therapeutic massage is critical in helping consumers who are researching pain management options.
Wahl began developing massagers in the early 1900’s and since then have had more than 100 years of massager experience to perfect their ever expanding and innovative hand-held massager line. Wahlmassagers.com pays tribute to Wahl’s wealth of knowledge and celebrates their leadership within the hand-held massager market and their stance to educate and inform consumers. Throughout the site, Wahl is able to connect consumers with health information and massage benefits– bridging the gap between the right Wahl product and needs that need to be met.
“Our massager line is unique, innovative and helpful in meeting consumer needs,” says Yde. “The website serves as an easy to use guide on each product and the purpose that they serve, helping ensure the right product is purchased. And because nothing like this has ever existed before, the site is truly one-of-a-kind.”
Wahl therapeutic massagers are available nationwide with an MSRP of $24.99 to $49.99, depending on the model. For more information about Wahl’s full line of massagers, visit wahlmassagers.com.
Media Contact:
Patrick Kopischkie, (414) 225-9522
About Wahl
Now in its 93rd year, Wahl Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., Wahl currently employs some 2,000 people worldwide in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, Japan, New Zealand, Russia, South Africa, Spain and the United States. Wahl products are available in 165 countries around the world. For more about Wahl, please visit wahl.com.
About WahlMassagers.com
The Wahl Massager website was designed and developed by HY Connect – a fully integrated marketing and communications agency located in Chicago and Milwaukee.
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