SOVA chooses best city location in Gothenburg
Just in time for the Christmas shopping season, SOVA is opening a new concept store in Wallenstam’s premises at Korsgatan 14 in Gothenburg. On 667 square meters, opposite the Cathedral, Sweden’s largest retail chain in the quality beds segment will provide inspiration with its bed range.
“It is really great to be able to welcome SOVA to the best city location in the Inom Vallgraven district. A nice and pleasant addition which will strengthen the city center’s offering while it will also serve as a fine compliment to the other businesses in the area,” says Marina Fritsche, Vice CEO of Wallenstam.
In 1989, the first SOVA store opened in Malmö. Today, SOVA is Sweden’s largest retail chain within quality beds and accessories and employs 150 staff in Sweden with 16 stores in Stockholm, Gothenburg and Skåne.
“We want to inspire and give more people the chance to easily explore SOVA’s bed range and therefore we see an increased need for stores in city locations. This is an eagerly awaited strengthening of SOVA’s presence in Gothenburg. The right size, in the middle of town and with good signage opportunities,” says Johan Forssman, CEO of SOVA.
For further information, please contact:
Elisabeth Vansvik, Communications Director Wallenstam AB (publ) tel. 46 31 20 00 00 or 46 705 17 11 38
Wallenstam is a property company that manages, builds and develops properties for sustainable living and enterprise in Stockholm, Gothenburg and Uppsala. The property holding is valued at around SEK 60 billion and the customer base consists of around 11,000 households and 1,000 enterprises. The total lettable area is around 1 million sq m. Wallenstam is self-sufficient in renewable energy through its own wind turbines in operation. The company’s B shares have been listed on Nasdaq Stockholm since 1984.