Periscopix Achieve a 1,900% Increase in Conversion Rates for Watchfinder
Periscopix, one of the UK’s leading Pay Per Click and Google Analytics agencies, has achieved a staggering increase in new visitor conversion rates for Watchfinder as a result of their recent Google Analytics work.
The project began with looking at Watchfinder’s current GA data and segmenting it into new and returning visitors, with the differences in behaviour analysed. It was discovered that new site visitors were not able to easily find what they wanted, so a feature called ‘the Giftfinder’ was developed; a personal assistant style concept which allowed the shopper to search by gender, price, face style etc., and be offered suggestions on suitable watches. The results show that visitors that interacted with the Giftfinder had an increased time on site by 168%, and number of pages per visit increased by 136%. The new visit ecommerce conversion rate shot up 1,900% and the per-visit value among new visitors increased by 960%.
Watchfinder is an independent company that was founded 10 years ago by Stuart Hennel and Lloyd Amsdon. The Watchfinder site features over 1,000 watches at a time, and offers each pre-owned piece with a 12 month warranty and money back guarantee. This strategy has proved a success over the past decade with the company recently turning over £14m p/a and selling up to 500 watches each month.
Lloyd Amsdon from Watchfinder said: “Periscopix have provided our business with the support and advice required through their unique approach to Google Analytics, tailoring and implementing a project specifically to our needs to ensure the correct reports are produced. The generated data has allowed us to respond efficiently and market more effectively, thus continuously increasing ROI and positively affecting the business. The team have endlessly poured their efforts into managing and supporting us throughout and are extremely knowledgeable, professional and friendly”.
Ben Gott, Head of Web Analytics at Periscopix, said: “We are extremely pleased with the results that have been achieved for Watchfinder. The brief outlined the two goals that Watchfinder needed fulfilling; to understand the differences in visitor behaviour, and to look at how we could improve conversions. We feel that the results speak for themselves”.
A case study on this campaign has been published as a success story on the Google Analytics website under the partner’s listing for Periscopix. The full case study is available to view here.
Rebecca Mould, PR & Marketing Manager
A: Watchfinder, Invicta House, Pudding Lane, Maidstone, Kent ME14 1NX
E: rebecca@watchfinder.co.uk T: 01622 621384
Watchfinder.co.uk is home to the UK’s largest collection of pre-owned watches and is visited by over four million people every year. Founded by a group of watch enthusiasts and friends in 2002 as an answer to the lack of online resource for fine timepieces, Watchfinder has been built around the ethos of trust, establishing the confidence needed to buy and sell high value watches via the internet.
The company delivers the ultimate customer experience, providing consumers with a superior way to buy brands such as Rolex, Omega, Breitling, TAG Heuer and Cartier. Every watch received undergoes a strict and rigorous screening process for authenticity and condition, ensuring that each item meets the highest standard possible before sale, before then being given a twelve month warranty as a testament to its excellent working order. Watchfinder is part of the WF&Co group.
More information can be found at www.watchfinder.co.uk/info/About-us
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