Periscopix Achieve a 1,900% Increase in Conversion Rates for Watchfinder
Periscopix, one of the UK’s leading Pay Per Click and Google Analytics agencies, has achieved a staggering increase in new visitor conversion rates for Watchfinder as a result of their recent Google Analytics work.The project began with looking at Watchfinder’s current GA data and segmenting it into new and returning visitors, with the differences in behaviour analysed. It was discovered that new site visitors were not able to easily find what they wanted, so a feature called ‘the Giftfinder’ was developed; a personal assistant style concept which allowed the shopper to search by gender,