Waya Boosts Leadership Team, Names Ulf Ohlfeldt as Chief Sales Officer

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Waya Finance & Technology, a groundbreaking Fintech company transforming the Invoice Lifecycle Management business with its innovative AR-as-a-Service offering, is thrilled to announce that Ulf Ohlfeldt will join as Chief Sales Officer on June 3. Ulf brings extensive experience in credit management and financing, poised to set new standards and drive transformative business growth at Waya.

 

Ulf Ohlfeldt has an impressive background, having held key positions such as Head of Financial Services at Ework Group, Head of New Sales at Lowell, and Director at Nordea. His deep industry knowledge and passion for driving innovation and change make him an invaluable addition to the team. Ulf's role will be central in leading and developing Waya's business, focusing on customer needs and creating substantial value.

 

Jörgen Fredman, CEO and co-founder of Waya, comments: "We are delighted to welcome Ulf to our team. His unique skills in the industry and his commitment to achieving win-win business outcomes will significantly enhance our offering and deliver results for Waya and our customers."

 

Anders Engdahl, Chairman of the Board at Waya, adds: "Ulf has an impressive track record in the industry, and we eagerly anticipate the insights and leadership he will bring to our company."

 

Waya strives to be a pioneer in digitalization and innovation. With Ulf Ohlfeldt's experience and expertise, we are excited to continue our journey of success.

 

 

For more information about Waya:

Jörgen Fredman, CEO, +46 708 84 82 00, Jorgen.fredman@waya.se

Ulf Ohlfeldt , CSO, +46 763 21 85 30, ulf.ohlfeldt@waya.se

Site: waya.se

 

 

 

 

About Waya
Waya offers automated invoice and claim solutions directly integrated into companies' existing business systems and is used by over 6,000 businesses. Waya360 manages the entire lifecycle of an invoice, from distribution to payment, reminders, and accounting. Through the cloud service "AR-as-a-Service," companies gain access to a new generation cloud solution that improves working capital by an average of 30%, with over 97% customer satisfaction.. www.waya.se/

 

 

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