Wheel Pros embraces lifestyle marketing

Wheel company demonstrates action sport commitment at X GamesCERRITOS, CA, June 27, 2012 – Wheel Pros is an unusual player in lifestyle marketing, a space frequently associated with the energy drink wars that paint action sports athletes with their brilliant blue, yellow and green logos. But the company, which makes and distributes top aftermarket automotive wheel brands worldwide, is a major figure in the action sports realm and key lifestyle marketing programs bring its brands front-and-center at events like this week’s X Games in Los Angeles. “We’re the only wheel company that