William Hill – launching in Scandinavia, preparing for the market to be de-regulated

The UK’s leading fixed odds bookmaker, William Hill, today announced that it is preparing for future de-regulation of the Scandinavian gaming market with by targeting it’s on-line betting and poker products to the Scandinavian punter.“We have a very good relationship with the Scandinavian player and an international reputation for service and integrity in lots of different markets. As William Hill is looking for the serious punter, the Scandinavian introduction is of course a natural decision for us to take,” says Peter Nolan, Head of Interactive Gambling at William Hill. The Scandinavian