Associated company, Social Thrills, launches game for Facebook
The associated company, Social Thrills AB, which is 41.85% owned by Mr Green & Co, is launching its first game for Facebook. The Spin Tower Casino uses a virtual currency, which can only be used for continued gaming.
Spin Tower Casino is expected to gain a large audience, since gamers are being offered a new generation of one-armed bandits with a new concept for gamification of this product segment. Games in social media are entirely focused on entertainment – not on game winnings. While the gamer does not pay for the actual gaming, it is possible to purchase certain enhancements.
“Social casino gaming is expanding in leaps and bounds. In our assessment, Spin Tower Casino has the potential to attract a significant share of social casino gamers, both those playing existing products and entirely new gamers,” says Mikael Pawlo, CEO of Mr Green & Co and continues:
“Spin Tower Casino is part of Mr Green & Co’s strategy of investing in more products and brands in online gaming, which is our core competence. We are continuously looking for and evaluating projects and products in this area.”
Thus far, Mr Green has invested SEK 19.1 million in Social Holdings Ltd, which owns Social Thrills AB. Over the next twelve months, no positive net contribution is expected to the Group.
Mr Green’s co-founder Henrik Bergquist and Fredrik Sidfalk have been part of founding Social Thrills and the development of the Spin Tower Casino concept.
For further information, please contact:
- Mikael Pawlo, CEO of Mr Green & Co AB (publ), Tel: +46 8 24 80 60
- Anna Magnusson, CEO of Social Thrills, Tel: +46 70 383 49 66
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