Mr Green and Gamingzone establish a joint venture for esports
Mr Green and Gamingzone Entertainment have established a joint venture to create a new community for esports fans with focus on entertainment, news and gaming possibilities.
Mr Green runs several iGaming sites, such as Mr Green and Redbet. Gamingzone Entertainment is specialised in esports and gaming entertainment. The new joint venture will have a new, not yet decided, brand. The joint venture is owned to 55 per cent by Mr Green and to 45 per cent by Gamingzone Entertainment. Karl Mikael Cakste, one of the founders of Gamingzone, has initially been appointed CEO.
”Esports is a quickly growing, global phenomena and an increasing number of fans is spending time on gaming as well as different kind of videos. Experts believe this can become as huge as traditional sports. We want to be part of this development and create a presence among all its fans. In Gamingzone, we have found a partner who understands esports, content and entertainment”, says Per Norman, CEO of Mr Green.
Gamingzone Entertainment was founded in 2017 by individuals with long backgrounds from the media and entertainment industry and companies such as MTG, TV4, Zodiak and Endemol Shine. The company has created the reality show GAMERZ where future talents within the game Counterstrike Global Offensive get the opportunity to become esports professionals.
”Entertainment and betting within esports is still immature. We are convinced that there are interesting and entertaining ways of offering the fans something better than what we have seen so far”, says Karl Mikael Cakste. “We are happy to partner with Mr Green which is an established, knowledgeable iGaming company that acts responsibly and is long-term.”
”Our main ambition is to create a community where esports fans from the entire world love to spend time. People of the age of 18 and older who wants to bet will in due time be offered that opportunity under just and safe conditions”, concludes Cakste.
The new esports community will launch during the fall 2018.
The rational for the new venture will be presented at Mr Green’s Capital Markets Day 23 May 01:00p.m.−05:00p.m. CET in Epicenter, Stockholm. To register. The Capital Markets Day is webcasted live at mrg.se and financialhearings.com.
For further information, please contact:
Per Norman, CEO of Mr Green & Co AB, tel. +46 (0) 722 30 9191, email@example.com
Åse Lindskog, Communication and IR, tel. +46 (0) 730 24 48 72, firstname.lastname@example.org
Karl Mikael Cakste, CEO of Gamingzone Entertainment, tel. +46 (0) 70 778 87 87, email@example.com
Mr Green is a leading online gaming company with operations in twelve countries. The business concept is to offer entertainment and a first-class gaming experience in a responsible environment. The business was founded in 2007 and has developed into a well-established online gaming company with a broad customer offer and a strong globally viable brand. In 2017, Mr Green generated sales of SEK 1,192.0 million and the company has over 300 employees. The headquarters and technical development are based in Stockholm, and operations in Malta. Mr Green has gaming licenses in Malta, UK, Italy, casino license in Denmark and Sportsbook license in Ireland. The company is listed on Nasdaq Stockholm’s Mid Cap segment. Read more at www.mrg.se.
Gamingzone Entertainment is an entertainment company in esports focused on creating narrative and entertaining original e-sports content. The founders have a background from TV4, MTG and Endemol Shine and have been involved in productions of Big Brother, Idol, Survivor, Deal or no deal and more. Read more at www.gze.se.